Ahhhh I cannot stand gold tequila. Blame it on my younger years, but I definitely still do not like even the smell of the gold tequilas! José Gold, is absolutely a staple in many bars and restaurants, as well as at country festivals, and pretty much anywhere that you may find a margarita!! This brand is well known, and many do love the gold. This particular one, isn’t as harsh as the regular. But that is legit the only difference.