Jordana Cosmetics is a sister brand to Milani, one of my favorite drugstore makeup brands. My favorite Jordana products are probably their matte lipsticks. Their lip liners are pretty nice and pigmented, but I'm not a huge fan of twist up liner. The packaging of Jordana's products aren't the most appealing and I find that the caps of the lipsticks always come off, so you can tell why the price is so cheap. If they up'd their packaging game, that would earn five stars from me.