Jordana is one of, if not my favorite, of regularly used drugstore brands. They make one of my favorite ranges of eyeliner pencils - 'Easyliner' which has incredible pigmentation and lasting power, it looks and applies wonderfully every time. I also have purchased MANY of their 'Sweet Cream' matte liquid lipsticks and I've found that for me personally the various colors I've tried tend to be hits or misses completely. Some apply beautifully, lasting on my (usually dry and cracked) lips for several hours and wear down while still looking nice while others have applied alright and then turned to a cracked, crumbly mess within minutes. While I tend to like darker, vampy, or off-beat lip colors - these tend to be the ones I have the most issues with when using the Sweet Creams; I was surprised to find that my favorite color from the collection so far has been 'Tiramisu' which applies and wears beautifully. I'm on my second tube of Tiramisu and haven't had any problems with consistency or formula with this and several other colors that also worked out well. So to end my review, I'll let you know that I tend to reach for Jordana when trying new products from the drugstore. If I'm seeking a new product I will likely chose them over the many other options because they have an extremely awesome price point and I plainly find that the quality of most of their products is great and usually find myself disappointed when spending more money with another brand for what usually ends up being a subpar product when I could have spent a lot less and likely been pleasantly surprised with my purchase if I'd just chosen and stayed with Jordana in the first place. SO, new rule is.... try Jordana first AND THEN if I am unhappy with said product I'll branch out into the unknown, trial-and-usual-error territory of other drugstore brand selections.