I first heard of Jordana at a dollar store, their products seemed cheap, and they didn't grasp my interest. However, they've now had a revamping of their cosmetics, and I think they work quite well. I have tried their nail polish, lip stick, blush, eyeliners, and mascaras. I really appreciate the lipsticks, they have a great variety of beautiful colors. For the price of the cosmetics, I would say they are pretty good. I also love the fact that it's made in the USA.