Jordana is one of, if not my favorite, of regularly used drugstore brands. They make one of my favorite ranges of eyeliner pencils - 'Easyliner' which has incredible pigmentation and lasting power, it looks and applies wonderfully every time. I also have purchased MANY of their 'Sweet Cream' matte liquid lipsticks and I've found that for me personally the various colors I've tried tend to be hits or misses completely. Some apply beautifully, lasting on my (usually dry and cracked) lips for several hours and wear down while still looking nice while others have applied alright and then turned to a cracked, crumbly mess within minutes. While I tend to like darker, vampy, or off-beat lip colors - these tend to be the ones I have the most issues with when using the Sweet Creams; I was surprised to find that my favorite color from the collection so far has been 'Tiramisu' which applies and wears beautifully. I'm on my second tube of Tiramisu and haven't had any problems with consistency or formula with this and several other colors that also worked out well.