I must say that I love this brand better than E.L.F. and a lot of the more inexpensive brands. This brand is very affordable, and just because it's cheaper to purchase it's worth every penny. Some of my favorite products are the twist up lip glosses and the black eyeliner with glitter in it. ( Sorry I'm not really sure on what the exact name is for those products) I'm not much of an eye shadow person, but they have a variety of colors. Jordana sells powders, mascara, lip glosses and lip sticks, eyeliner and more. The store that sells this brand where I live doesn't have much of a variety, but there is quite a few products to choose from. I love this brand.