What it is: Joico Re:Nu Softness & Manageability Shampoo is a lush hydrating shampoo that gently cleanses while restoring softness and manageability. What it does: Strengthens hair, leaving it significantly more resistant to breakage. Prolongs the longevity and vibrancy of color-treated hair. This shampoo restores wiry, dull textures, leaving it softer and more radiant as it coddles color without disturbing the hair structure. What else you need to know: Protects hair color and shields from external damage.