I recently switched the color line I use in my studio and I am never going back to what I was using. I’m still transitioning; the shine is amazing!!! Even on porous hair, using a 5 volume developer, the integrity feels far superior after washing it off! A must try.

I loved using this product! The colour turned out exactly how I’d hoped it would. There isn’t a harsh smell at all which is great. It’s easy to use and apply on your own. Would purchase again.

As a beauty professional, I will always prefer professional brands. As a woman with a preference for quality and getting THE color I’m after, it’s always Joico! I get the perfect copper shade every time!