So it’s fading a little after 3 months but the color still lasts long and I love how fast it works and how light the blonde looks. It does have a strong smell but it’s not that bad. Normally when I color I light some candles just to not have a strong smell so close. I love it.

I love using Joico hair color Blonde life when I’m working in the salon. It seriously makes lifting the hair easy. The consistency is easy to work with. It always has great results. My clients are always happy. Joico is a great tool to have.