My stylist recommended this shampoo several years ago and it’s a game changer. I have very thick, porous hair, and it takes 2-3 washes for it to fully get clean. This shampoo cuts through all the oil and environmental contaminants with no issue. It has a lovely, light fragrance that stays with you but isn’t overpowering. There’s no leftover residue and it doesn’t make my hair stringy, stripped, or tangled. I absolutely love it.

Perfect for colored hair. It’s protects and leaves the hair super smooth while protecting the color. A little bit goes a long way, you can tell by the picture how much I love the collection!

The Joico Defy Damage Protective Shampoo has become a staple in my hair care routine. It gently cleanses without stripping moisture, leaving my hair feeling stronger, smoother, and healthier. I’ve noticed less breakage and frizz, and my hair feels more resilient overall. The fresh scent is a bonus, and it pairs perfectly with the matching conditioner for soft, protected hair.