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Joico Color Intensity Color Butter
6 varieties available

Joico Color Intensity Color Butter


4.0 out of 5 stars
  • 5 Stars52%
  • 4 Stars28%
  • 3 Stars7%
  • 2 Stars3%
  • 1 Star10%
4.07 / 5 based on 29 Reviews

Product Description

Color Intensity Color Butter - Joico's Color Intensity Color Butter is an ultra moisturizing hybrid to amp up the richness of high-beam hair color or add a pop of color to blondes who want to shake things up. Formulated with Joico's state-of-the-art technology, including restorative Arginine, and powerful Bio-Advanced Peptide Complex to strengthen and repair hair. Color Butter is designed to fuse fun and fashion with serious care. - Color Intensity Color Butter see more...

Top Questions See all 19 Q&A

  • BUTTER in the name does not make me want to put it in my hair! Is...3 Answers
  • Does this really help tone brassy hair for blondes?3 Answers
  • I'm currently using a colored conditioner from sallys to refreshe...1 Answers
Joico Color Intensity Color Butter
Joico Color Intensity Color Butter
Reviews (29)
Q&A (19)
Media (9)
Buy on ULTA
Cote M.
4 reviews
Review for: Pink more...
LISTEN UP! to all the complainers out there!!

You must have bleached hair. Some of you on here have light brown, blonde 'virgin' hair and are hoping this will stick and leave a nasty review when it doesn't. I know for some people it does leave a tint on naturally blonde but others it does not.

I had a pink baylage/ombre. It faded out to a rose gold/blonde color that I was using the VIRAL Light Pink shampoo and conditioners to maintain. Then my hairdresser gave me a sample of the pink color butter. I went to Ulta and picked up a tub of it because I knew the two small packets wouldn't be enough.

I put it on dry hair. Only on the lowe half (already bleached). No need to go to my roots since my roots is my natural color. I left it on for 6 mins and rinsed and shampooed and lightly conditioned. Oddly enough hardly any pink went down the drain!
Holy pink. It's so deep and rich it's almost purple and it's GORGEOUS. Rinse it well! It did leave a little residue and that was because I think I was rushing and didn't rinse enough.
Anyways, my hair is silky. Shiny. Soft, so rich in color. It did not stick to my natural 'virgin' hair at all. Which is perfect because I didn't want to.

 I can't wait to see how it fades, and I also can't wait to put a 'fresh coat' on again. I will use this product for a very very long time.
Octavia M.
57 reviews
Beauty Junkie Expert Level 1
Review for: Green, Titanium more...
I have use two colors of this product so far, the titanium and the green. These have awesome color pay off! And they’re not as expensive as the brand over tone, was still getting great results! The smell of this product is amazing as well not overbearing and it won’t linger in the hair to make anybody sick of it. The moisture pay off is also a really good factor, refreshing your color and getting a conditioning treatment at the same time!
Ashlyn R.
Pittsburgh, PA
124 reviews
Beauty Junkie Expert Level 2
Review for: Titanium more...
Honestly, I love this stuff. I had my hair colored to be a smoky, ashy blonde and with hard water it gets brassy pretty quickly. This helped refresh the smoky color. It did have a blue tint to it when first applied but I kind of liked it! Once it faded it was a perfect silver color and lasted for about 10 washes! I was super impressed. Only 4 stars because my hair did feel a little waxy after application, but it wasn't drying which was awesome! I want to try the other colors to have some fun with my hair. Also, I ended up mixing the last half of the jar with my conditioner to make it last longer and dilute it a little (after the blue incident) and it was perfect.
Yvette H.
Climax Sprgs, MO
76 reviews
Beauty Junkie Expert Level 2
This stuff definitely deposits color. It was brighter than I hoped it would be, although I did assume it may be brighter than I wanted. It was conditioning. It did smell good. It turned out splotchy, which I hate. On the parts of my hair that were extremely faded out to a light blonde( previously pastel purple) it latched on and was very bright but on the roots which were already purple, it seemed to not deposit as much color. :(
taylor p.
15 reviews
Beauty Junkie Expert Level 1
Review for: Titanium more...
I love this product in the titanium color. I’ve tried so many different colors to get a grey/silver color and this is exactly what i was looking for. It’s easy to apply and you only have to keep it on for 5 minutes to it’s a quick easy thing to do by yourself.
Casey M.
Falls , PA
5 reviews
Review for: Titanium more...
This is what dreams are made of! It keeps my hair the perfect gray/blue and the moisture it provides to my hair is incomparable. I was a little thrown off at first by the cost, but you get so much and it does last! Definitely cannot wait to purchase again
Cloe S.
204 reviews
Beauty Junkie Expert Level 4
Review for: Blue more...
I thought this would help revive the blue tint in my hair but it didn't. Not only that, but it made my hair feel awful....a mixture between oily and straw-like. It stained by hands, but none of the color deposit stayed in my hair (?). Overall disappointed and will be returning. For $20, ill stick with OverTone.
Angel T.
37 reviews
Beauty Junkie Expert Level 1
Review for: Blue, Purple more...
Wasnt what i expected. Didnt deposit any color. But its overall smell was amazing! Would not recommend. Got the samples and wasnt to excited. It is easy to apply and the texture is pretty soft on the hair. The price is okay also. Joico is an amazing company but not this product. 
Stephanie S.
bloomfield hills
54 reviews
Beauty Junkie Expert Level 1
Review for: Red more...
This product was easy to apply. It does not irritate my scalp. The color obtained was not as bright as my usual dye but it definitely good to use inbetween dye jobs. I would buy this again to use as a hair mask.
Alex C.
48 reviews
Beauty Junkie Expert Level 1
Review for: Red, Purple more...
The red provided a bright result after 1 use. I love the color pop and refresh it gives. I highly recommend this for red hair!

I’ve also tried the purple and was disappointed. The color was still dull and I did not see much of a change. I was going for more of a vibrant pop.
Emily K.
330 reviews
Beauty Junkie Expert Level 5
Does this really help tone brassy hair for blondes?
Ella P.
Portland , OR
441 reviews
Beauty Junkie Expert Level 5
BUTTER in the name does not make me want to put it in my hair! Is anyone else turned off by the product name?
Adisa J.
Clackamas, OR
385 reviews
Beauty Junkie Expert Level 4
Joico Color Intensity Color Butter Is this like a purple shampoo?
Leah W.
Providence , RI
68 reviews
Beauty Junkie Expert Level 1
If you used this on bleached hair that hasn't had color deposited would it act as a temporary color??
Amin F.
54 reviews
Beauty Junkie Expert Level 2
Which one will be best for dry hair? TIA :-)

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