What it is: Red may be the color that turns heads faster than any other; but, unfortunately, it s also the color that fades the fastest, too. So we thought it was only fair to give our favorite Gingers their very own shampoo? one that brings on a rosy glow, and puts color-stripping to a screeching halt. Then we went one better: by adding ingredients that amp up the shine factor and put frizz to shame. Specially formulated shampoo to revive and maintain red hair. What it does: Red hair color fades faster than any other shade. This new hair care system, specially formulated for red heads, gently cleanses and moisturizes while depositing color refreshing pigments. The Multi-Spectrum Defense Complex fights both physical and environmental factors that cause color fading and tonal change. Reds instantly appear brighter and more luminous. What else you need to know: Multi-Spectrum Defense Complex features a fade-defying blend of Green Tea extract, antioxidants, and UV protectors that fight both the physical and environmental factors that cause fading and tonal change. Bio-Advanced Peptide Complex lasts up to 25 shampoos, helping repair damage and preventing future damage.