Joico Body Luxe Volumizing Shampoo


4.3 out of 5 stars
  • 5 Stars57%
  • 4 Stars26%
  • 3 Stars11%
  • 2 Stars4%
  • 1 Star2%


Want to bulk up without gaining an ounce? We have the skinny on how you can do exactly that: Our Body Luxe Volumizing Shampoo powers up the body, volume, and thickness of the finest strands without weighing hair down. Watch your texture transform before your very eyes… a before-and-after.

Perfect choice for: Fine-to-normal hair types that crave a fuller figure.

Here’s how: Apply to wet hair; work into a sudsy lather; rinse (and repeat if necessary).

The inside secret: It’s a well-known fact that bodybuilders love their oatmeal. We do, too, which is why we’ve stocked this shampoo with Oat Protein Complex, designed to thicken each individual strand, provide gloss and shine, and deliver a dose of natural humectants that lock in moisture. Our Bio-Advanced Peptide Complex does the rest of the workout, by reconstructing damaged hair from the inside out.

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Top Questions See all 11 Q&A

Joico Body Luxe Volumizing Shampoo
Joico Body Luxe Volumizing Shampoo
Reviews (134)
Q&A (6)
Media (4)
  • "I got this shampoo because I have very thin hair, and I was hoping this would help." in 1 review
  • "I have curly wavy hair and this is one of my favorite shampoos!" in 1 review
  • "I was pleasantly surprised at how soft full and shiny my hair looks." in 1 review
Chantel V.
Fayetteville, AR
42 reviews
Beauty Junkie Expert Level 1
I LOVE Joico!! It is absolutely amazing. The smell is always nice and it leaves my hair volumous and full!! I get mine normally at target or tjmaxx and the price is good for how long it lasts me! I definitely will be buying this again.
Lauren F.
Loveland, OH
470 reviews
Beauty Junkie Expert Level 4
Love this product ! It has surpassed all of my expectations. Nice, clean packaging, and reasonable price point. Overall, very pleased with the product. I will continue to buy it and recommend it to my friends!
Taylir L.
232 reviews
Beauty Junkie Expert Level 2
This is a great shampoo if you are looking to add some body and volume to your hair. It helps get your hair up and moving with its formula. I really like it when I am going for a super teased full bodied look. It smells really nice and the pump is super easy to use. The price is a tad higher than most shampoos but it is worth it. It will give even the flattest Hair some body!
Veronica S.
Belmont, NC
134 reviews
Beauty Junkie Expert Level 4
Joico is a brand that once you start you can't stop. It's incredibly good but it's not very expensive. I'm a cosmetologist so I can get about every high end shampoo and conditioner there is. Joico does exactly what it says and its cost effective. I like the volume one, but all of them work well.
Amie M.
Dracut, MA
333 reviews
Beauty Junkie Expert Level 4
A little pricey but when I can bring myself to splurge this is definitely one of my #1 picks. I need all the help I can get with thickening and this stuff does the job!!!
Lauren B.
Naples, FL
179 reviews
Beauty Junkie Expert Level 2
I have been trying to finish this bottle of shampoo because I am not that impressed. I don’t see much of a difference and I have to use a lot of it. It’s definitely a lightweight shampoo. I don’t think I would buy again unless I got it for the price I found it
Kimberly V.
Helotes, TX
97 reviews
Beauty Junkie Expert Level 2
I have very flat, straight hair with no volume whatsoever. After using this product, I have noticed my hair being more bouncy and after blow drying my hair, I do notice a slight increase in volume. Fullness? I'm not to sure but it holds by its stance in volumizing.
Audrey S.
Athens, GA
139 reviews
Beauty Junkie Expert Level 3
I have very greasy hair and this is one of the only shampoos that seems to consistently keep my hair clean. I love the smell. It keeps my hair clean all day and I find myself always repurchasing. I would recommend!
Kristin L.
Union, KY
18 reviews
Beauty Junkie Expert Level 1
I love the smell. I have been using this to years. I like to alternate shampoo and conditioner so my hair doesn't get used to it. I always keep this in the rotation when I'm looking for a literal pick me up. 
Pam G.
Aurora, OH
31 reviews
Beauty Junkie Expert Level 1
Love this shampoo! My hair feels clean and light. It is the shampoo I use everyday and seems to add volume to my straight hair. I have a normal scalp sometimes dry and it keeps my scalp not itchy!
Luryann J.
São Paulo SP
329 reviews
is this shampoo a good try or is nothing special on it?
Kim G.
115 reviews
Hi, does the luxe shampoo has a conditioner?
Heather F.
Gresham, OR
50 reviews
Does this shampoo do well to add volume with out weighing hair down?
Jessica K.
Buffalo, NY
72 reviews
Would you prefer this over other thickening shampoos?
Kelly T.
87 reviews
Beauty Junkie Expert Level 3
How does this product compared to some of the products that claim to leave your hair with body and shine at a lower price point? Is it worth the extra money?

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