When I was younger, I always used Walmart brand shampoo & conditioner which is only acceptable because I didn't know better. A friend in college told me how amazing salon products were and recommended this brand to me so I bought some and my world is forever changed. When I was younger my hair always got thin and stringy when it grew out but now, my hair looks much healthier, shinier, and thicker. Joico has allowed me to have my hair long again and I cut it when I want instead of when I have to cut my ends off. I stock up at Ulta or Beauty Brands at their liter sales. The pump on top allows me to have easy access when I'm showering.