My big dog has problems with dry skin which often leads to hotspots. I'm a stylist and happened upon this product while stocking up on beauty supplies @ Armstrong McCall. I was tickled that they'd actually carry a pet product there! So, I bought it just to try, and I have to say: a MAJOR decrease in hot spot flare ups! It makes my tater's coat unbelievably soft and shiny. But, most importantly, his skin gets moisturized and we don't have the painful flare ups hardly at all anymore. An added bonus is that John Paul doesn't test on animals, so it's cruelty free, and there are no harsh irritants in the shampoo that would cause any irritation. I have a comfortable pup, and that puts me at ease! SO. WORTH. IT!