The formula of this shampoo is so hydrating and nourishing to the hair. Even though it’s sulfate- and silicone-free, I was hesitant at first to use it on my color-treated hair. I was pleasantly surprised that this left my fine hair soft, hydrated, bouncy, and smooth without stripping the red color from my hair. The scent of this shampoo is medicinal, but still herbal and not too overpowering. The ingredients are gorgeous, with so many nourishing plant oils to help protect and add shine to the hair. The price point is a bit expensive for what it is, but I would definitely say it’s worth it.