I purchased this straightener a few weeks ago after my Conair suddenly stopped working. So far, so good. Heat is at a good level, and it heats up relatively quick. It's a solid product, for a reasonable price, and my hair has even looked better than while using the Conair. It also has a very sleek, simple design. My only complaint, is the placement of the temperature buttons, because they fall exactly where you hold the straightener causing it to change temps while straightening.