Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

John Frieda Sheer Blonde Highlight Activating Daily Shampoo
4 varieties available

John Frieda Sheer Blonde Highlight Activating Daily Shampoo

BY JOHN FRIEDA®

4.3 out of 5 stars
  • 5 Stars56%
  • 4 Stars31%
  • 3 Stars7%
  • 2 Stars3%
  • 1 Star4%
4.31 / 5 based on 72 Reviews

Product Description

John Frieda Sheer Blonde Highlight Activating Daily Shampoo, 8.45 fl oz With highlight optimizers Does not deposit color For lighter natural or color-treated blonde hair see more...

Top Questions See all 6 Q&A

John Frieda Sheer Blonde Highlight Activating Daily Shampoo
John Frieda Sheer Blonde Highlight Activating Daily Shampoo
Reviews (72)
Q&A (6)
Media (7)
PRODUCT HIGHLIGHTS
  • "I have curly hair and it made my hair more easy to manage." in 1 review
  • "This has a thick texture that smells great when I lighten my hair this keeps the blond richer for longer." in 1 review
  • "I really feel it helps o give my hair a brightening in winter..I just find it a little pricey for the size and I think you have to be a little patient to see the affects." in 1 review
Suzanne S.
Montague, NJ
78 reviews
Badge Icon
Beauty Junkie Expert
Level 1
My blonde hair will look dull and greasy unless I use the right shampoo. This shampoo brings out out all the highlights and keeps it from looking dark and dingy. My absolute favorite 👱👼🚿
Ashley W.
Saint Paul, MN
16 reviews
Badge Icon
Beauty Junkie Expert
Level 2
I've used this product on and off for years, and although I didn't have a reaction to it at first, that did eventually change. The more and longer I used it, the worse and worse my hair had gotten. I usually shed like an animal (attractive; I know) and always have (yet still manage to have 90 pounds of hair). However, the shedding that this shampoo caused was terrible. I don't know if I can even call it shedding, it was more like chunks of hair coming out at one time. And then the very last time I used it it caused me to break out in a horrible rash. I don't know if my skin just couldn't take whatever is in this product any longer or what happened, but it was bad. To be honest, it was almost like I had gotten a chemical burn. I'm not saying this will happen to everybody, but do be cautious and listen to your body when it senses something isn't right. I started getting little reactions before I got serious ones, but I ignored them and really wishing I hadn't!
Kelly C.
65 reviews
Badge Icon
Beauty Junkie Expert
Level 3
I really wanted to love this product because so many people do! Unfortunately, it just doesn't seem to work for me :/ I have light brown hair and recently got highlights for the spring. I wanted to keep them looking fresh so I purchased this. I tried it for about 2-3 weeks and every time I used it my hair would feel brittle, course, and like I hadn't washed out all the shampoo. I thought that this might just be due to my new dye job, but as soon as I tried using different shampoo, my hair went back to feeling normal and soft. I won't be purchasing again!
Kassie K.
San Angelo, TX
8 reviews
Love this product! I've repurchased multiple times over. The smell is great, the formula and product it's self feels very good. It's not too watery or to thick, good happy medium. After using this product my highlighting sessions have become farther spaced out. I immediately notice (especially throughout my longer pieces) the lightening of my hair. Highly recommend and it's at a reasonable price!
Alexis W.
Upper Arlngtn, OH
78 reviews
Badge Icon
Beauty Junkie Expert
Level 2
I loved this product! It really helped during the summer when my hair was blonde. I only had some of my hair blonde and after using this my whole head because a lot lighter and I loved it!! The only reason I gave it 4 stars is because I felt like it took a lot each time I washed my hair but other than that it's great!
Liz N.
Denton, NC
38 reviews
Badge Icon
Beauty Junkie Expert
Level 3
I bought this by accident but ended up liking it for the most part. Does make your highlights shimmer more but makes my hair feel not so great. I prefer purple shampoo for my blonde/platinum hair.
Gabi S.
50 reviews
Badge Icon
Beauty Junkie Expert
Level 2
I love this, not because it makes my hair look any blonder because it doesn't, but because of how conditioning this shampoo is! My hair literally feels so soft since I've started using this shampoo. I love it!
Lauren K.
North easton, MA
59 reviews
Badge Icon
Beauty Junkie Expert
Level 2
I use this product everyday! I have a blonde ombré and my hairdresser always compliments how great my color lasts in between visits! I only go every 6 months and this extends my color so well! It is also clairfiying so it helps with my oily roots! I've rebought this product many times :)
Liliana H.
Houston, TX
121 reviews
Badge Icon
Beauty Junkie Expert
Level 3
I think this line of products does what it says. It does revive blonde highlights without making them orange. However, it does dry out the hair a bit, so I highly recommend using a hydrating mask with it.
Lauren O.
Pittsburgh , PA
81 reviews
Badge Icon
Beauty Junkie Expert
Level 2
I love using this with my blonde hair it definitely does lighten it up and doesn't cause damage. I can't use it every day because I find it can make my hair greasy
Kathryn C.
1758 reviews
Badge Icon
Beauty Junkie Expert
Level 5
Is this the best shampoo to use when you have blonde hi lights?
Evelyn A.
Medley, FL
41 reviews
How often whatch results?
Amy T.
Springfield, VA
71 reviews
Will this keep brass out of your hair?
Karla I.
Bellevue, WA
30 reviews
Badge Icon
Beauty Junkie Expert
Level 1
I am a natural blonde, but have gotten pretty dark this winter. I don't want to dye my hair so has anyone used this product? What do you think of it?
Kennedy T.
282 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which of the blond activating shampoo/conditioners work best?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us