I love this hair dye! It is so easy to use! The foam makes the dye stay exactly where you want it. There really isn’t much smell to it. I’ve used ones that had the awful chemical smell. My hair is normally a dirty blonde. This color is perfect and very accurate to what it showed on the box. This is my second color and would definitely purchase again. My hair feels amazing and soft.

This product is amazing. Fully covered my grays with no mess of traditional hair dyes. One bottle covers my whole head. Deep shiny gorgeous color. Will never use regular hair dye again.