This is my jam!!!! The foam makes it way less messy and gives me more coverage. Works great covering grays and color last before fading (red problem). This is the only hair dye I use now.

The color accuracy is spot on!! I will definitely use this produce again!! The application process is so simple and easy and there isn’t a dye scent that makes you gag!!

Gorgeous color. Easy foaming application for all over coverage. Does not fade quickly and has a beautiful natural look! Highly recommend for routine use.