The color accuracy is spot on!! I will definitely use this produce again!! The application process is so simple and easy and there isn’t a dye scent that makes you gag!!

Gorgeous color. Easy foaming application for all over coverage. Does not fade quickly and has a beautiful natural look! Highly recommend for routine use.

Great color match and accuracy, scent it’s a bit strong for my liking, it didn’t cover my grays as much as I’d like, but to be fair I didn’t leave it on as long as the instructions recommended. But overall very easy to use, packaging was neat and easy to read. Hair looked shiny and healthy after