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John Frieda® Precision Foam Color Permanent Hair Colour
25 varieties available

John Frieda® Precision Foam Color Permanent Hair Colour

BY JOHN FRIEDA® #25 in Permanent Hair Color

4.4 out of 5 stars
  • 5 Stars70%
  • 4 Stars17%
  • 3 Stars7%
  • 2 Stars3%
  • 1 Star3%
4.49 / 5 based on 504 Reviews


From the John Frieda® Hair Care expert colorists. Our thick, saturating foam helps lock in rich, salon-quality hair color. Non-drip foam formula penetrates strands for deep color saturation and spreads easily into roots and hard-to-reach areas, for complete coverage without patchiness. 100% grey coverage. Nourishing after-color conditioner seals in color for long-lasting, tonal richness.


colorant: Aqua, Alcohol Denat., Decyl Glucoside, Ammonium Bicarbonate, Propylene Glycol, Ammonium Hydroxide, Sodium Laureth Sulfate, Ethanolamine, Laureth-23, Parfum, Polyquaternium-7, Sodium Sulfite, Alcohol, Ascorbic Acid, Polyquaternium-22, Toluene-2,5-Diamine Sulfate, Myristyl Alcohol, Resorcinol, Potassium Oleate, m-Aminophenol, C11-15 Pareth-9, Tetrasodium EDTA 

Developer:  Aqua, Hydrogen Peroxide, Sodium Laureth Sulfate, Cetyl Alcohol, Myristyl Alcohol, Stearyl Alcohol, Etidronic Acid, Sodium Hydroxide, Salicylic Acid, Acetaminophen 

After color Conditioner: Water, Glycerin, Stearyl Alcohol, Dimethicone, Behentrimonium Chloride, Cetyl Alcohol, Trisiloxane, Cetyl Esters, Dipropylene Glycol, Benzoic Acid, Fragrance, Benzyl Alcohol, Quaternium-91, Cetearyl Alcohol, Disodium Edta, Cetrimonium Methosulfate, Oryza Sativa (Rice) Bran Oil, Sodium Hydroxide, Orbignya Oleifera Seed Oil

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Top Questions See all 154 Q&A

  • I have been using this John Frieda, 3VR, for as long as I...1 Answers
  • I have very thick hair and the length goes to about where...2 Answers
  • How well does this product last? Does it have amonia?2 Answers
John Frieda® Precision Foam Color Permanent Hair Colour
John Frieda® Precision Foam Color Permanent Hair Colour
Reviews (504)
Q&A (56)
Media (45)
  • "It's very easy to apply and I feel secure that my hair is covered well because you are actually Supposed to rub it in." in 8 reviews
  • "I used this two different times, both with a red dye and red is super hard to maintain but I found it was really easy to use." in 7 reviews
  • "I use it in conjunction with John Frieda's Brilliant Brunette for colored hair and the color lasts a long time and only starts to fade after 2 months." in 6 reviews
  • "First time I used I had shoulder length hair but it is very thick and one box really wasn't quite enough, when using liquid one box is plenty." in 6 reviews
  • "The color is also staying really well in my hair, most reds fade really fast and everywhere and I haven't seen that with this." in 5 reviews
Carolyn H.
Algonquin, IL
4 reviews
I use the 3VR Deep Cherry Brown and it looks as good as salon color. It's very easy to apply and I feel secure that my hair is covered well because you are actually Supposed to rub it in. It's my go-to color and brand.
Jordyn J.
Mobile, AL
60 reviews
Beauty Junkie Expert Level 3
Very easy when you have long hair vs. the liquid at home dye. the first initial color is a lot darker then what it fades to be. It actually kept coming out for at least 4 washes after. Not sure if I will buy it again. pricey but compared to the salon its okay.
April B.
Phoenix, AZ
21 reviews
I purchased this from Walmart. The color and processor are supposed to mix together when you push the lid down. I applied it to my entire head and then realized that the color portion never came out and I had only put the processor all over. I returned it and bought another brand. Won't try this one again.
Shana G.
Dallas, TX
117 reviews
Beauty Junkie Expert Level 4
Great Dye if you have uniform color. HOWEVER if you have LIGHT hair and you have dyed your hair dark and the roots are coming in this isn't the product for you. When I dyed my roots black it only took a brown color, Its not great for coverage or major changes.
sherry f.
Las Vegas, NV
15 reviews
Review for: Blonde Light Ash Blonde (9A) more...
I color my hair like changing my clothes. One day its Black the next day it's blonde. I admit usually get it professionally done but sometimes when I don't have the extra money to spend, I go and get a box color. I do like using the ash colors from John Frieda. This particular one is one of their best.
crystal j.
Westland, MI
2 reviews
Love this hair dye i would highly reccomend it. Long lasting,less mess than most hair dye. Very easy to use. Color looks great ,i use natural black. I just like how it doesnt get all over or stains . Reccomend and i always buy this dye and will continue.
Alexxa L.
Buffalo, NY
40 reviews
I started dying my hair after i graduated from middle school and my mom would need to buy 2 boxes so she could do my hair because i have very thick curly hair. When we used this we did my entire head with 1 bottle and there was left over! Love this stuff!
Irma F.
West Fargo, ND
566 reviews
Beauty Junkie Expert Level 5
I can't color my own hair so I love that I can use this foam to do it myself. It also always leaves me with a great looking color. I'm always satisfied with my results. It's a little pricey but worth the money. Leaves hair looking shiny instead of dull.
Maggie M.
Alhambra, CA
5 reviews
I've tried a lot of drugstore hair colors because my hair color is constantly changing...this one has been the BEST so far. I used to use the Loreal for a long time, but one time decided to try the John Freida one. It really does give full even coverage, is not brassy and not as damaging as the other box colors. :) I used it and my stylist, who usually scolds me for using box dye said I had great color in my hair!
Chelsea W.
88 reviews
I love this hair color, particularly because it's foam and it's not messy at all. The color seems to last a while. I've had the same color on my hair for 4 weeks and it hasn't faded.
Barbara B.
17 reviews
Which is better traditional hair dye or the foam (for long hair), what makes it better??
Alexus R.
Clinton Twp, MI
16 reviews
I have been wanting to try this for awhile. Is it easy to apply? Does it cover your whole head?
Amanda G.
Toledo, OH
12 reviews
For shoulder length, semi thick hair, is one box enough?
Valarie H.
Tulsa, OK
77 reviews
Did John Frieda last long for you? Did anyone else think it was pricey for the amount of product in the bottle?
Shannon M.
Apex, NC
96 reviews
I was wondering if anyone has ever used hair dye for eyebrows. And if so, what brand works best?

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John Frieda® Precision Foam Color Permanent Hair Colour
John Frieda®
John Frieda® Precision Foam Color Permanent Hair Colour