This stuff is awesome. I used to color my hair every two weeks religiously but with this I can sometimes get up to the month mark. It matches my roots so well, I just live in a sunny place so my hair lightens very quickly. It doesn’t leave your hair feeling damaged and it feels as you would after leaving a salon. It’s so easy to apply and the foam helps to get every strand without getting it all over your face...or countertops.

Love this hair dye! I usually use a cheaper brand, but this one is amazing and I don’t think I’ll use anything else. The box promised no patches, and it came through. The thick foam made it easy to apply and get really good application all over. It is a strong smell but I didn’t expect different. My hair is all nicely colored, no patches and so far no loss of color yet. Love it!

I remember trying this for the first time back in January. I wanted a lighter brown color for my hair. I had heard great things about this hair dye from Nicole G. on YouTube. I had never heard of a foam hair dye before and she claimed it was mess free too. So I went out and bought it. It was a little more than $10, but affordable in my opinion. I got Light Natural Brown - 6N to use on my level 3 (dark brown) hair. The instructions were easy to follow and the pump was easy to manage. After I applied it I left it on for about 35 minutes and then rinsed and conditioned it as instructed. After showering I couldn’t tell if it had done anything to my hair. The next day I did notice a difference. It had lifted my hair, but nothing too dramatic. I really liked it. It lasted a little over 4 months for me and I did repurchase and retouch back in June. The only downside is that it dried out my hair. I’ve let it grow out since June and can now see the huge level change. It definitely did go from a level 3 to level 5-6. *Advice from a certified cosmetologist: Don’t always assume you will get the color on the front side of the box. The color you get will vary depending whether you have already colored or virgin hair. Also, I recommend box color for those who like low maintenance hair colors without having to go to a salon every few weeks. Before buying/using box color, read reviews on brands. Not every brand is the same or claims to do what it says on the box. Personal testimonials are always a great way to go. However if you want to be blonde but currently have black hair, then box color wouldn’t be something I recommend for you. I would say to see a licensed professional for that. I know box color is a very touchy subject for lots of stylist, but I love testing out products and hope to have helped with the little advice I was able to offer.

Hands down the easiest and mess free hair color out there!  I love the foaming applicator.  It makes it so easy to apply without the dripping and mess.  The color payoff was beautiful.  It did a great job of covering my grays.  I will forever be a customer of this and will only use this brand when I color my hair at home.

I was hesitant to try coloring my hair at home, but the precision foam was so easy - I no longer see the need to pay expensive salon costs. The instructions were easy to read and understand, all the necessary supplies were added, and the colors are gorgeous and long lasting! If you are new to doing your own hair - I highly recommend this!

I used the Dark Chocolate Brown color which is 3BN or something. I LOVE it. The foam makes it easier to get through the hair. Only thing is you still have to part the roots to make sure you get all of your roots but the ends are so easy to thoroughly color them. I really like it. But the price tag on it sucks lol

This is the only stuff I will use anymore. The foam is revolutionary. No matter how hard I tried with normal dyes I always ended up with a missed spot or two and I've been dying my own hair for 15 years. Thw foam is so easy to use and fool proof. Covera EVERY strand with minimal effort. Also less of a mess for clean up.

It's quick and easy, it grabs on super fast and it didn't damage my hair like other hair dyes that end up frying my hair. For smell it's okay I actually enjoy it, I love that it's foam because I can apply it like shampoo which makes it mess free.

This hair dye was the easiest product I've ever used to color my own hair. I had used the copper red over my dark brown hair and it gave a very lovely look. If I ever dye my own hair again, I will be using this brand. Nothing compares with application and color for at home dyes!

Used this to cover purple. It turned out beautiful! The coverage was amazing and didn’t not stain my scalp or leave spots. It colored better than expected. I definitely would buy it again. I recommend it to anyone looking for a natural easy color.