Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

John Frieda® Precision Foam Color Permanent Hair Colour
25 varieties available

John Frieda® Precision Foam Color Permanent Hair Colour

BY JOHN FRIEDA® #25 in Permanent Hair Color

4.4 out of 5 stars
  • 5 Stars70%
  • 4 Stars17%
  • 3 Stars7%
  • 2 Stars3%
  • 1 Star3%
4.49 / 5 based on 504 Reviews


From the John Frieda® Hair Care expert colorists. Our thick, saturating foam helps lock in rich, salon-quality hair color. Non-drip foam formula penetrates strands for deep color saturation and spreads easily into roots and hard-to-reach areas, for complete coverage without patchiness. 100% grey coverage. Nourishing after-color conditioner seals in color for long-lasting, tonal richness.


colorant: Aqua, Alcohol Denat., Decyl Glucoside, Ammonium Bicarbonate, Propylene Glycol, Ammonium Hydroxide, Sodium Laureth Sulfate, Ethanolamine, Laureth-23, Parfum, Polyquaternium-7, Sodium Sulfite, Alcohol, Ascorbic Acid, Polyquaternium-22, Toluene-2,5-Diamine Sulfate, Myristyl Alcohol, Resorcinol, Potassium Oleate, m-Aminophenol, C11-15 Pareth-9, Tetrasodium EDTA 

Developer:  Aqua, Hydrogen Peroxide, Sodium Laureth Sulfate, Cetyl Alcohol, Myristyl Alcohol, Stearyl Alcohol, Etidronic Acid, Sodium Hydroxide, Salicylic Acid, Acetaminophen 

After color Conditioner: Water, Glycerin, Stearyl Alcohol, Dimethicone, Behentrimonium Chloride, Cetyl Alcohol, Trisiloxane, Cetyl Esters, Dipropylene Glycol, Benzoic Acid, Fragrance, Benzyl Alcohol, Quaternium-91, Cetearyl Alcohol, Disodium Edta, Cetrimonium Methosulfate, Oryza Sativa (Rice) Bran Oil, Sodium Hydroxide, Orbignya Oleifera Seed Oil

see more...

Top Questions See all 154 Q&A

  • I have been using this John Frieda, 3VR, for as long as I...1 Answers
  • I have very thick hair and the length goes to about where...2 Answers
  • How well does this product last? Does it have amonia?2 Answers
John Frieda® Precision Foam Color Permanent Hair Colour
John Frieda® Precision Foam Color Permanent Hair Colour
Reviews (504)
Q&A (56)
Media (45)
  • "It's very easy to apply and I feel secure that my hair is covered well because you are actually Supposed to rub it in." in 8 reviews
  • "I used this two different times, both with a red dye and red is super hard to maintain but I found it was really easy to use." in 7 reviews
  • "I use it in conjunction with John Frieda's Brilliant Brunette for colored hair and the color lasts a long time and only starts to fade after 2 months." in 6 reviews
  • "First time I used I had shoulder length hair but it is very thick and one box really wasn't quite enough, when using liquid one box is plenty." in 6 reviews
  • "The color is also staying really well in my hair, most reds fade really fast and everywhere and I haven't seen that with this." in 5 reviews
Jennifer P.
Denver, CO
139 reviews
This is my go-to brand. The foam makes for easy, non-messy application. I've had numerous hair stylists tell me they'd never know I colored from a box. The dark chocolate brown is a near perfect match for me, and it's refreshing to find a dark brown that doesn't have red in it. That's tougher to find than one would think!
Danielle C.
Brook Park, OH
194 reviews
Beauty Junkie Expert Level 4
I absolutely love the color and feel of my hair after using this. It was super easy to use and not as messy as liquid hair color. My only beef is that it didn't quite completely cover the stubborn greys at the side of my head. I did leave it on for 30 full minutes as well. For this reason I only gave it 4 stars.
Kristen S.
Newport, KY
16 reviews
This is the only box dye I trust on my hair. I've used it a total of four different times using colors ranging from brown to black and also burgundy. I enjoy using this dye! The foam formula is non drip & almost fool proof. I only used one box each time I dyed my hair (which is fine/thin shoulder length hair) but if you have hair any thicker or longer than mine I would recommend buying two boxes so you don't accidentally run out of dye.
Samantha M.
Cookeville, TN
7 reviews
Love the fact that they now have the foam option. I also love all the colors you can choose from and how easy it is to do yourself without little to no assistance
Cassie K.
491 reviews
Beauty Junkie Expert Level 5
This hair color is on the pricey side when compared to things like L'Oreal, Garnier, etc, but I think it is definitely worth the price. It really does cover more of your hair with the foam, and my hair actually feels better after using this dye. It's never been patchy, and doesn't leave my hair smelling horrible. Plus, the conditioner bottle it comes with is so moisturizing. I have tried 3 different shades and they've all performed equally.
Gabrielle G.
Lynchburg, VA
73 reviews
Beauty Junkie Expert Level 3
As someone who has been dying her hair for a few years now, I first started with foam dyes and let me tell you, it was the best way to start, it really spreads over your hair very well and the color locks onto you hair! The only downside is that the color does fade rather fast and the product is very drying
Eileen R.
134 reviews
Beauty Junkie Expert Level 3
I have used this dye a few times and have never had an issue with it. I am always able to get full coverage while using it. The foam spreads easily and the color absorbs into my hair well. I had blonde balayage done and used this to cover over it and it worked really well. I have been getting a lot of compliments on how nice the color looks.
Cat I.
13 reviews
I bought this to try to help me be able to dye my hair alone. I'm always needing my boyfriend to help. The foaming action allowed me to fully saturate my hair all by myself! The color was rich and vibrate and lasted just as long as I expect from a home kit. Loved this, will definitely be repurchasing
Nessa S.
Kansas City, MO
272 reviews
Beauty Junkie Expert Level 1
I absolutely love John Frieda's Precision Foam Hair Color. I am sad that it has become so hard to find. I fell like it covers better than other hair colors and the smell is nice. I took my light brown hair to blonde with it and my hair is still in great condition! I definitely recommend this!
Morgan I.
Fitchburg, WI
91 reviews
I love this John Frieda foam hair color system. I dye my hair semi-regularly (about once every 6-8 weeks) and have fallen in love with this product. The colors available are all radiant and natural-looking, and the foam application technique prevents huge messes like those that tend to occur with creme-based at-home hair color systems. I've always been very happy with how my hair has turned out with this product!
Barbara B.
17 reviews
Which is better traditional hair dye or the foam (for long hair), what makes it better??
Alexus R.
Clinton Twp, MI
16 reviews
I have been wanting to try this for awhile. Is it easy to apply? Does it cover your whole head?
Amanda G.
Toledo, OH
12 reviews
For shoulder length, semi thick hair, is one box enough?
Valarie H.
Tulsa, OK
77 reviews
Did John Frieda last long for you? Did anyone else think it was pricey for the amount of product in the bottle?
Shannon M.
Apex, NC
96 reviews
I was wondering if anyone has ever used hair dye for eyebrows. And if so, what brand works best?

Sign up to join our community!



influenster cashback

Please confirm your email address.

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.

John Frieda® Precision Foam Color Permanent Hair Colour
John Frieda®
John Frieda® Precision Foam Color Permanent Hair Colour