I really love this shampoo! It's a coppery brown color, and sort of sparkly. Plus, it smells good! Not like gross dye or anything, which I definitely thought it would before I opened it. I felt like I noticed a difference in the color of my hair, with this bringing out more of those shiny, copper undertones. I even had friends comment on my hair color and ask if I had gotten some highlights or had something done. 100% will purchase again in the future once I use up some of the shampoo I have stockpiled right now, haha. I bought the blond kind thinking it may do better to lighten my hair and didn't notice a difference at all. I'm seeing other people post reviews saying it made their hair rough and they think it's because they dye their hair so I would like to note that I do not dye mine and did not experience any roughness. My hair is about halfway down my back, thin, naturally straight and a light brown color.