I used to be an avid user of John Frieda products. And I loved all of it. Their shampoo, conditioner, and especially their styling products. Now that I switch up my haircare a lot, I haven't used their products in a long time. But I remember this conditioner specifically. I bought it hoping it would keep my dye in or change my haircolor. But if I remember correctly, it didn't b/c it didn't have significant tinting ingredients in it. It's supposed to bring out subtle highlights or stop the brassiness b/c of the coffee extract or something like that. I don't remember noticing anything. I just remember it smelled good and moisturized well enough. I would buy it again, but not under the expectation that it would change my haircolor, natural or dyed.