In 1977 Johnny Walker Red Label was withdrawn from sale in the U.K. domestic market due to E.E.C. competition rules. John Barr Gold was introduced by Distillers Company Limited to fill the gap, using the same devotion to quality and craftsmanship. After 1986, and under the ownership of Whyte & Mackay, the John Barr brand began its worldwide expansion. John Barr whiskies are are quality blends of Scotch, comparable in taste and craftsmanship to the leading prestige brands, but at prices well below the leading brands bottled in Scotland.