JOAH Wat-A-Matte Matte Liquid Lipstick
10 varieties available

JOAH Wat-A-Matte Matte Liquid Lipstick


4.3 out of 5 stars
  • 5 Stars57%
  • 4 Stars30%
  • 3 Stars8%
  • 2 Stars3%
  • 1 Star3%


There's nothing flat about this matte!  Get perfect lips with just one stroke thanks to our revolutionary non-drying, highly pigmented formula. Available in 10 seductive shades.

Benefits: High pigmentation delivers full coverage in one stroke. Cream formulation dries on contact. Angled tip applicator provides even application.

Ingredients: Isododecane, Trimethylsiloxysilicate, Cyclopentasiloxane, Dimethicone, Mica, Isononyl Isononanoate, Kaolin, Beeswax (Cera Alba), Phenyl Trimethicone, Bis-Diglyceryl Polyacyladipate-2, Silica Dimethyl Silylate, Disteardimonium Hectorite, Tocopheryl Acetate, Triethyl Citrate, BHT, Alumina, Fragrance (Parfum), Amyl Cinnamal, Benzyl Alcohol, Benzyl Salicylate, Hexyl Cinnamal, Linalool, May Contain (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), Red 6 (CI 15850), Blue 1 Lake (CI 42090), Red 28 Lake (CI 45410), Red 7 Lake (CI 15850:1), Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140)

Usage: Starting in the middle of your upper lip, sweep color to outer corner. Repeat on lower lips, then smack lips together to blot.

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Top Questions See all 29 Q&A

JOAH Wat-A-Matte Matte Liquid Lipstick
JOAH Wat-A-Matte Matte Liquid Lipstick
Reviews (37)
Q&A (16)
Media (13)
Leave a Review
Linn L.
22 reviews
Purchased at: CVS
Review for: Rose Berry more...
I was really hoping to like this but I ended up returning it at CVS. The colors look so pretty even in the ads in store but after coming home to try it. Although its Matte, it made my lips feel really dry. I had to put a moisturizer on on top of this just to keep it from drying out more. It's good if you're looking for a straight on matte liquid lipstick but if you have dry lips like me, this will dry you out more.
Sofia L.
Minneapolis, MN
73 reviews
Beauty Junkie Expert Level 2
Review for: Dragon Punch more...
Love the packaging and the color! I recieved multiple compliments while wearing this! The applicator was large so it was a little difficult to apply. The product was also sheer and took two coats to fully cover. It dried down a bit tacky, but it was still transfer proof! It also was not drying and was difficult to remove (pro and con).
Rashida H.
Bronx, NY
4 reviews
Review for: Red Bean more...
I loved the JOAH Wat-A-Matte liquid lipstick especially the plum color. The lipstick goes on very smooth and looks velvety. This brand reminds me of the Tarte lipsticks; it feels like paint on your lips so I would recommend using a lip primer. It doesn't lip color wears off after eating which was a little disappointing.  I would recommend purchasing this product and I would buy another color of this brand. 
Amanda Q.
Uxbridge, MA
299 reviews
Beauty Junkie Expert Level 4
Purchased at: CVS
Review for: Cup Cake more...
I love this lipgloss . Very matte and I got cupcake which is a nude color . Very affordable and holds up all day . Very affordable option of lipgloss . Not high end but the formula is similar to some of my Kylie glosses . I do recommend this
Caitlin S.
Fairborn, OH
16 reviews
Beauty Junkie Expert Level 1
Review for: Sangria more...
Personally very drying. The color was not as red as picture but leans more of a brownish kind of color. Packaging is very cute. It is not one swipe as advertised, takes a little bit to look even. To those who are saying they bought it at ulta and walgreens, it’s only available exclusively at CVS and on their website! 
Dwan P.
Dover, PA
263 reviews
Beauty Junkie Expert Level 3
Review for: Dragon Punch more...
This is my new favorite holiday lipstick. I love the shade it goes incredible of my skin tone. The way this goes on is smooth and it’s easy to put on it’s almost like painting. It seems to say on. This product was free for product testing.
Vicky C.
Basking Ridge, NJ
1 review
Review for: Dragon Punch more...
I've never used a lip product this dark! It is very out of my comfort zone but I think it kind of works with my skin tone. It was easy to apply and did not smudge at all. Fantastic product, in my opinion - I hope I get to try other colors too, especially ones that are more neutral. 
Crystal D.
Mountain City
85 reviews
Beauty Junkie Expert Level 1
Review for: Pink Smoothie more...
Wow! I am in love with this liquid lip! First off, the colors are beautiful. Second, the formula is amazing. It glides on smoothly. The applicator is great. It is probably the longest lasting liquid lip that I have (longer than Kat Von D)! It is slightly drying but nothing horrible. Overall, best liquid lip from the drugstore!
Sabrina ♏.
Orange, VA
78 reviews
Beauty Junkie Expert Level 1
Purchased at: CVS
Review for: Cup Cake more...
These lipsticks smell good and are super smooth, great coverage and not sticky at all. Super easy to apply. The only downside for me was that they were just a little drying after a couple hours. I would buy again though!
Amanda D.
21 reviews
Purchased at: ULTA
Review for: Rose Berry more...
My go to lip color!! Love this shade with most eye looks!! Nice matte finish not to dry! Perfect! Simple packaging and great price! Super easy to apply and convenient enough to just throw in your bag and go!!
Barbara B.
76 reviews
Where can I find this brand??
Mary V.
Ottawa, ON
153 reviews
Follow for follow?💗❤️💗❤️
Kat S.
Tarpon Springs
132 reviews
Where can I find these? Are they at Sephora or Ulta? They don’t seem like drugstore brand (though I’m not shading them, some drugstore bought makeup performs equally well).
Alex T.
Hamilton, OH
49 reviews
Is this long wearing? Does it dry out your lips?
Malorie R.
142 reviews
How long does this last?

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