10 varieties available
JOAH Wat-A-Matte Matte Liquid Lipstick
There's nothing flat about this matte! Get perfect lips with just one stroke thanks to our revolutionary non-drying, highly pigmented formula. Available in 10 seductive shades.
Benefits: High pigmentation delivers full coverage in one stroke. Cream formulation dries on contact. Angled tip applicator provides even application.
Ingredients: Isododecane, Trimethylsiloxysilicate, Cyclopentasiloxane, Dimethicone, Mica, Isononyl Isononanoate, Kaolin, Beeswax (Cera Alba), Phenyl Trimethicone, Bis-Diglyceryl Polyacyladipate-2, Silica Dimethyl Silylate, Disteardimonium Hectorite, Tocopheryl Acetate, Triethyl Citrate, BHT, Alumina, Fragrance (Parfum), Amyl Cinnamal, Benzyl Alcohol, Benzyl Salicylate, Hexyl Cinnamal, Linalool, May Contain (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), Red 6 (CI 15850), Blue 1 Lake (CI 42090), Red 28 Lake (CI 45410), Red 7 Lake (CI 15850:1), Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140)
Usage: Starting in the middle of your upper lip, sweep color to outer corner. Repeat on lower lips, then smack lips together to blot.see more...
Top Questions See all 29 Q&A
JOAH Wat-A-Matte Matte Liquid Lipstick
Review for: Rose Berry more...
I was really hoping to like this but I ended up returning it at CVS. The colors look so pretty even in the ads in store but after coming home to try it. Although its Matte, it made my lips feel really dry. I had to put a moisturizer on on top of this just to keep it from drying out more. It's good if you're looking for a straight on matte liquid lipstick but if you have dry lips like me, this will dry you out more.
Love the packaging and the color! I recieved multiple compliments while wearing this! The applicator was large so it was a little difficult to apply. The product was also sheer and took two coats to fully cover. It dried down a bit tacky, but it was still transfer proof! It also was not drying and was difficult to remove (pro and con).
Review for: Red Bean more...
I loved the JOAH Wat-A-Matte liquid lipstick especially the plum color. The lipstick goes on very smooth and looks velvety. This brand reminds me of the Tarte lipsticks; it feels like paint on your lips so I would recommend using a lip primer. It doesn't lip color wears off after eating which was a little disappointing. I would recommend purchasing this product and I would buy another color of this brand.
Review for: Cup Cake more...
I love this lipgloss . Very matte and I got cupcake which is a nude color . Very affordable and holds up all day . Very affordable option of lipgloss . Not high end but the formula is similar to some of my Kylie glosses . I do recommend this
Review for: Sangria more...
Personally very drying. The color was not as red as picture but leans more of a brownish kind of color. Packaging is very cute. It is not one swipe as advertised, takes a little bit to look even. To those who are saying they bought it at ulta and walgreens, it’s only available exclusively at CVS and on their website!
I've never used a lip product this dark! It is very out of my comfort zone but I think it kind of works with my skin tone. It was easy to apply and did not smudge at all. Fantastic product, in my opinion - I hope I get to try other colors too, especially ones that are more neutral.
Review for: Pink Smoothie more...
Wow! I am in love with this liquid lip! First off, the colors are beautiful. Second, the formula is amazing. It glides on smoothly. The applicator is great. It is probably the longest lasting liquid lip that I have (longer than Kat Von D)! It is slightly drying but nothing horrible. Overall, best liquid lip from the drugstore!
Q & A
Where can I find this brand??
Follow for follow?💗❤️💗❤️
Where can I find these? Are they at Sephora or Ulta? They don’t seem like drugstore brand (though I’m not shading them, some drugstore bought makeup performs equally well).
Is this long wearing? Does it dry out your lips?
How long does this last?
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