The Jesse's Girl liner is nearly identical to the Kat Von D version. Same brush, same formula, same super black color. The only difference is the packaging and the price. I actually like the Jesse's Girl packaging better, it feels more sturdy and heavy. If you put these two side by side on your eyes, I don't think you could even tell the difference! And you can buy 2 or 3 of the Jesse's Girl liners for the price of just one Kat Von D!