Hello! I have 4 of the JSC highlighter shades and each shade lasts the entire day (approx 10-12 hours) with the use of a makeup lasting spray (I use Smashbox photo finish primer water). The pigmentation is so intense that you really only need ONE light swipe from your finger to glow for miles away! I use a fan brush to apply the highlighter and I gently dab the brush in the pan for about 3-4 times and that is plenty of product for my cheeks! Of course you can always use more or less product to create the right amount if glow to your preference! Hope this gives you some insight!