I bought this during Ulta’s liter sale along with the corresponding conditioner, and it’s wonderful! My hair is left feeling clean and easy to manage! The formula has a great scent and lathers well. I usually double wash , and this shampoo is perfect. It doesn’t dry out my hair, and I really feel like its bringing moisture back into my hair. One thing to note is since I started using this formula, my hair dries STRAIGHT. I’ve had naturally , ringlet curly hair my entire life. It’s very bizarre. I’m not sure if it’s because of this shampoo and conditioner, but I don’t use heat or any other product that is new. Definitely odd, but who knows!