Jason toothpastes control tartar, deliver long-lasting fresh breath and keep your smile healthy, bright and beautiful. Our formulas are gluten free, kosher-certified and free of sodium lauryl/laureth sulfates, preservatives and propylene glycol. Jason was born in california in 1959 when a group of independent thinkers sought to establish a new kind of personal care for themselves and their families. Taking the name jason , which means "healer" in greek, they rejected harsh, risky chemicals. Instead, they blended simple, healing ingredients to create soaps and lotions crafted according to the jāson code of honor: 1. Select safe, gentle and effective ingredients 2. Rigorously test every formula to ensure safety and efficacy 3. Never test on animals 4. Constantly innovate and improve. For over 50 years the makers of Jason products have kept this code and committed themselves to the idea of wholesome personal care solutions that are safe for us, our families, and our planet.