I recently received the Jack & Jill Raspberry Natural toothpaste for free in a Daily Goodie Box. This Australian-made, all-natural toothpaste contains organic calendula to soothe the gums, and organic natural raspberry flavor for some flavor. It's fluoride-free, sugar-free, preservative-free, and gluten-free, and contains no added coloring - making it completely clear! It's also rich in xylitol, which prevents bacteria from sticking to teeth and can help keep a neutral pH level in the mouth. I don't really have any stance on the purported dangers of fluoride in toothpaste as I haven't really researched it thoroughly enough to form an opinion, but this toothpaste does make my mouth feel very clean and fresh, and it doesn't have that burning, super minty taste that traditional toothpastes have. It definitely tastes natural (I can taste the calendula, not so much the raspberry flavoring) and it can take a bit to get used to, but overall I really like it and will gladly finish the entire tube.