The simple and clean packaging totally drew me in. I'm not completely sure what all this promises to do since almost everything is in Korean, BUT "hyaluronic acid" is on the tube and I know that's an ingredient my skin loves. That being said, I think this is a really solid eye cream. I notice my under eye area looking plump and smooth when I use this which is what I'm looking for. I love that it comes in a tube (sanitary) and the texture is super light-weight, cooling, and not sticky. You also get a huge amount of product for an affordable price. I think this would be perfect for someone in their 20's and just starting to add eye cream to their routine. Being 30, I like something with more anti-aging benefits at night time, but I still layer this on top for extra moisture.