Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

it's a 10 miracle shampoo plus keratin
4 varieties available

it's a 10 miracle shampoo plus keratin

BY IT'S A 10

4.4 out of 5 stars
  • 5 Stars63%
  • 4 Stars26%
  • 3 Stars6%
  • 2 Stars3%
  • 1 Star2%
4.46 / 5 based on 103 Reviews

Product Description

Does 10 Things Instantly Sulfate Free Sodium Chloride Free Paraben Free Keratin Protein Infused Prevents Breakage Preserves Hair Color Restores Elasticity Protects From Sun Damage Locks Out Humidity Protects From Thermal Styling Made In Usa Additional Product Information: We Are Not Associated Or Affiliated With It's A 10&Reg; And Are Not A Licensed Retailer Of It's A 10&Reg;.&Nbsp; It's A 10&Reg; Guarantees This Product Only When Sold Through Authorized Retailers, And Cannot Guarantee The Authenticity Of Any Product Sold By An Unauthorized Retailer.&Nbsp; We Cannot Guarantee That This Product Is Covered By Any Manufacturer's Warranties Or Eligible For Any Manufacturer's Rebate.&Nbsp; If The Upc Codes Or Other Tracing Codes Are Missing From Any Product Container Of A It's A 10&Reg; Product, Please Retain Your Purchase Receipt To Assist In The Tracing Of That Product In The Unlikely Event It Is Defective. see more...

Top Questions See all 14 Q&A

  • Will this shampoo rehydrate damaged hair? Also will it work with ...1 Answers
  • I use the conditioner and leave in regularly and it is heavenly, ...1 Answers
  • Does this shampoo help with frizz? I have wavy, frizzy 2b hair, a...1 Answers
it's a 10 miracle shampoo plus keratin
it's a 10 miracle shampoo plus keratin
Reviews (103)
Q&A (14)
Media (7)
PRODUCT HIGHLIGHTS
  • "I would recommend using a different line for shampoo and conditioner and then using this line's miracle leave-in product as a hair mask or detangler. " in 1 review
  • "This stuff works wonders and is definitely worth the price, I love products with keratin in it because I've noticed that it really helps with the strength of my hair and just overall makes my hair glisten, look, and feel healthy." in 1 review
  • "A Good Shampoo to Use, keep in mind it is sulfate free so it will not suds up like normal shampoo but will clean you hair just as good." in 1 review
  • "It is expensive and hard to find, but I did find pretty good deals on it on Amazon." in 1 review
  • "smells good but pretty pricey for sure... being a newlywed my husband and i try to watch what we spend our money on and i can't really see the point of dropping this much money on shampoo... really makes your hair feel good but still don't see myself dropping $30-45 on shampoo and conditioner just because it smells good... " in 1 review
Savannah R.
Mckinney, TX
136 reviews
Badge Icon
Beauty Junkie Expert
Level 2
I love the leave in conditioner spray so I thought I would give this a try. It smells sooooo good but it just isn't anything special. It didn't improve my hair over time and didn't wow me like I thought it would. If this was cheaper I would maybe continue to buy it but use a lot of anti-frizz serum but seeing that it's so expensive, I will pass on repurchasing in the future
Lorena R.
444 reviews
Badge Icon
Beauty Junkie Expert
Level 4
I absolutely love how this product smells especially when its in my hair. AWESOME for when your in a rush but need your hair looking fantabulous and super healthy❤
Rachel T.
Coral Springs, FL
54 reviews
Badge Icon
Beauty Junkie Expert
Level 3
I love this stuff, although with my super tangled and thick hair it takes a few run throughs to get my hair straight. It still is however, the best on the market for keratin and this expensive brand still does the job. It's the best thing for me right now but I am still looking.
Arazeli S.
VISALIA, CA
158 reviews
Badge Icon
Beauty Junkie Expert
Level 2
I use the shampoo for a while after I killed my hair dying it blonde so much worked really well on my hair very good moisturizer as well a bit pricey but worth it I think and it smells great
Katie B.
Mesa, AZ
144 reviews
Badge Icon
Beauty Junkie Expert
Level 2
I always look for more reasons to add keratin back into my chemically treated hair. It's a 10 is great for that and also because they don't have fillers that weigh the hair down.
Stephanie U.
Denver, CO
67 reviews
Badge Icon
Beauty Junkie Expert
Level 4
A friend let me borrow this and I was a bit skeptical at first but.. WOW this shampoo does wonders! I didnt think a shampoo could leave my hair so soft, smooth, and shiny. The actual shampoo is a bit thick so i find myself using more than i probably should but its totally worth it! Love its a 10!
Britian R.
Woods cross, UT
424 reviews
Badge Icon
Beauty Junkie Expert
Level 4
I seriously LOVE this stuff. It smells amazing and makes my hair feel so extremely soft. My mom used it a lot when I was younger so it reminds me of her which is nice and comforting. It doesn't leave a harsh residue in my experience. I like to use it as a detangler.
Erin Z.
Pontiac, MI
89 reviews
Badge Icon
Beauty Junkie Expert
Level 2
I appreciate most "it's a 10" products, the leave in conditioners have done work on my ends. The smell is tolerable and it helps protect my hair when using heated tools. The shampoo however, even next to an Aussie brand doesn't do much. I don't feel my hair is any stronger or smoother using this over a cheaper drug store alternative like Aussie. I'll save my money next time and continue with the leave in conditioner.
Teresa C.
19 reviews
Review for: It's A 10 Miracle Shampoo Plus Keratin, 33.8 Fluid Ounce
My friend introduced me to it's a 10 a few months ago and since then I have been hooked. I haven't been able to stop using it. The shampoo leaves my hair feeling super clean without it feeling damaged like how cheaper shampoo makes your hair feel after you wash it. By far one of my favorite brand of shampoo & conditioner there is.
Nhung N.
140 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Deducting a star for price.

It does work very well but there's not a huge difference between this brand and the other drug store brands I use. It may be because my hair isn't a bleached color, it has natural high lights but I'm not sure it's helping or damaging my hair. It has a great smell like many of its other products
Katie F.
Goldston, NC
293 reviews
Badge Icon
Beauty Junkie Expert
Level 5
Where can I find this product?
Samantha T.
112 reviews
Is this product really worth the price? I have heard that it is good just don't want to spend all the money and it not be worth it .
Dani L.
Fairfield, CA
11 reviews
Does anyone recommend this shampoo for color treated hair? Also I have very long hair and thick too, do they carry diffferent oz bottles? Does a little amount go a long way? How does it leave your hair feeling afterwards the use and do you guys recommend to pair it with its a 10 conditioner?
Frances L.
Ponce, Puerto Rico
29 reviews
Is this good for fine hair? Would love to try it but many shampoos and conditioners weigh my hair down!
Ashley K.
33 reviews
Does this shampoo help with frizz? I have wavy, frizzy 2b hair, and I really want to know!

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us