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It's a 10 Miracle Leave-in Product

BY IT'S A 10 #1 in Leave-In Conditioner

4.6 out of 5 stars
  • 5 Stars78%
  • 4 Stars16%
  • 3 Stars4%
  • 2 Stars1%
  • 1 Star1%
4.70 / 5 based on 16,376 Reviews
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Product Description


Say goodbye to dull, damaged hair and hello to your new hair care BFF, our Miracle Leave-In Product. A cult-classic, this easy-to-use spray smooths hair, eliminates frizz, restores shine, and enhances your hair’s natural body. Our Miracle Leave-In Product is full of natural ingredients, such as sunflower seed and green tea leaf extract and silk amino acids, to help bring out all hair types’ natural luster and shine, while also making your hair stronger and healthier with every use! Soft, bouncy hair has never been easier!


Panthenol: A highly effective strengthener

Sunflower Seed Extract: Natural sunscreen that guards against color fading and/or brassiness

Green Tea Leaf Extract: Shields hair from environmental damage with powerful antioxidants

Silk Amino Acids: Restores natural moisture balance while adding strength and shine

Citric Acid (Vitamin C): A powerful antioxidant that defends hair’s natural strength and beauty

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Top Questions See all 2,693 Q&A

It's a 10 Miracle Leave-in Product
It's a 10 Miracle Leave-in Product
Reviews (16376)
Q&A (634)
Media (610)
  • "I fell in love to first time I used it." in 1 review
  • "its so much easier to brush my hair and it feels super soft and smells good too!" in 1 review
  • "It is spendy but worth it, it leaves your hair soooooo soft after, plus it smells amazing and over all a great product!" in 1 review
  • "It is a great leave-on conditioner, and a little goes a long way." in 1 review
Elizabeth R.
Hialeah, FL
44 reviews
Beauty Junkie Expert Level 1
My hairstylist recommended this product to me over 3 years ago and I kept putting off purchasing it in the store because of the price tag. No, it's not overly expensive - but I didn't want to spend the money on another product that would underwhelm me. Finally, in January, armed with an Ulta coupon, I made my first purchase of the It's a 10 Miracle Leave-In Product. Oh my gosh, guys! This stuff is amazing. I have been blessed with hair that doesn't have many problems. My hair is collar-bone length, thick, slightly wavy, not greasy, not dry, but it is color-treated. My only real issue with my hair was pretty bad static, especially in the drier winter months. My hair was always static-y. To the point, I carried dryer sheets in my purse and had them stashed in my desk at work. Seriously, I put 3 squirts of this in my hair and I have no static for 3 days. This stuff is amazing. It smells great, it's lightweight, and it doesn't make your hair greasy. I spray it in ONLY after washing and towel-drying my hair. I add some argan oil to my ends and then let it air dry overnight. I wake up to hair that is not at all static-y when I style it. After a few months of use, I left it at home on an overnight trip. Huge mistake. My hair was back to its old tricks. I no longer leave home without it. After 5 months of consistent use (approximately 2-3 times per week), my 4 ounce bottle is only about 1/2 empty. Seriously worth every penny. It also has seemed to make a difference in the amount of damage my hair incurs from the heat styling - curling, straightening daily. If you have hair issues, buy this. You won't regret it.
Heather Pauline k.
90 reviews
Beauty Junkie Expert Level 2
Seriously amazing as a detangler. This in conjunction with the Macadamia Oil hair mask has really made such a huge difference in my hair. I have thick long hair, tons of it really. I was never able to comb my hair upon getting out of the shower and I couldn't understand how other people could do it, either. My hair would dry (naturally, no hair dryer) into this big frizzy fluffball with knots and...it was not cute.
Now my hair is just so much better. I use the hair mask on the lower half of my hair, then when I'm out of the shower I use a SMALL amount of this on the top half of my head and a bit more on the lower half. Boom, hair that is soft and comb-able...dries into a wavy mess because that's just how my hair is but its soft to the touch and not frizzy and crazy.
Also, this stuff has a very nice smell that isn't too potent or perfumey. A "just right" kind of scent. If you don't go hog wild/don't have tons of hair - this stuff can last you a long long time. Mine usually lasts me almost a year as long as I don't use it excessively - and so the price isn't bad. I'd rather splurge for this awesome stuff than keep buying inferior products that I have to use more of more often...ya dig?
Krystie M.
Old Forge
15 reviews
Beauty Junkie Expert Level 1
I always go back to It’s A 10. I’ve tried countless, and I do mean countless, others that just didn’t do what “It’s a 10” does for my hair. Little hair profile; over-processed, highlighted, damaged, split ends, dry, frizzy, wavy texture. I get a full highlight every 6-8 weeks, along with a toner. I usually cut my ends every visit as well. And every few months I’ll have a few inches taken off. Basically all of the growth thats happened since the last cut. My hair is almost always the same length. This isn’t for lack of trying to grow it out further. But all of the processing just kills it. I also heat style, a lot. Not every day, but more than I should. No matter how much or how often I get my hair cut, I ALWAYS have split ends. So far this is the only formula of leave-in that’s been able to make my hair feel healthy, strong, and conditioned...without weighting it down or making it feel gross. I apply this to all of my hair, scalp and all. Concentrating on my fried ends. And let me tell you-game changer. My hair looks and feels a million times better after I use it. I actually get self conscious if I run out, thinking my hair looks like crap and people can see my damaged spilt ends. Needless to say, I always have a backup.
Mary Katherine P.
State Univ, AR
677 reviews
Beauty Junkie Expert Level 4
I have never used a leave-in-conditoner that works as well as this product. It is definitely worth the price tag. Most leave-in-conditioners leave my hair feeling greasy, weighed down, and just plain ole dirty, but this product doesn't. This product makes my hair actually combable when I thought it was impossible to stop having tangles. I'm telling you I would brush my hair and less than five minutes later my hair would be tangled again. This product not only allows me to comb through my hair the first time but keeps my hair from having tangles for the rest of the day and night! My hair feels smooth and healthy after using it. The smell is also amazing and makes you feel like you just left the salon! The smell lasts all day and keeps my hair feeling clean. A little goes a long way as well. I hope this product is never dicontinued because it is a forever product of mine that will always be in my routine! I absolutely love this product and recommend it. It really is all its cracked up to be. 
Charla S.
Quincy, IL
6 reviews
Beauty Junkie Expert Level 1
It's a 10 Miracle Leave-in Product  was pleased to recieve this product in the mail by complete suprise. I first seen this product reviewed on here and have really wanted to try it ever since because of the other reviewers claims and my constant stuggles taming my frizzy unruly hair. I used it on my damp hair after lightly drying with my towel and was immediately captivated by the wonderful scent. About 30 mins later I was amazed when i looked in the mirror and seen how amazing my natural curls looked and how my hair was no longer dry and frizzy looking. That was only 1 use. Ive used it about 5 times now each time the same and my hair looks better each time. This is really a miricle in a bottle and has earned its spot on my vanity with my daily use products. Its a must have for anyone with really thick coarse hair.
Chantal V.
Rio Rancho , NM
293 reviews
Beauty Junkie Expert Level 3
This product is perfection! It is worth every penny that you spend on it and you need so little of the product that the price really is very reasonable. I buy the big 10 ounce bottle of this and it lasts me at least 9 months! It is holy grail status for me and that takes a lot for me to say! First of all, it smells amazing! If you have never smelled its a 10 hair care products before you absolutely need to! In addition to the smell being great, the product itself is really great, I love that it comes in a spray pump so it's next to impossible to put too much of it in your hair, it adds shine, it detangles, it adds moisture and I just overall feel a difference in the softness and overall look of my hair since I started using it. At first I thought that using a leave in conditioner would be worthless and weigh my hair down but now I absolutely can't live without this product and it is so lightweight and doesn't weigh your hair down at all! Buy the smaller bottle or a travel size to try it out, it will last you at least 2-3 months!
Zaneta O.
Fresh Meadows, NY
504 reviews
Beauty Junkie Expert Level 5
I got a sample in the mail and tried it right away. This worked wonders for my hair. My hair looked shiny, smooth and styled well. It helped with both frizz and fly aways without weighing my hair down too much. I still had a lot of body. It does get a little tacky if you apply when your hair is not wet or damp enough. I did also notice that after a day or so my hair did not feel as clean anymore. I do have to shampoo more frequently when I use this product as I feel it makes my hair feel a little icky and oily after a while. It's so much better than using mouse, gels, and sprays because it actually helps repair your hair where as those just dry it out and make it work in the long term. 
Rachel D.
New Lenox, IL
86 reviews
Beauty Junkie Expert Level 2
Oh my God, I just love this product so much!! it has turned into a true necessity for me. it's expensive but worth it. I find it better to buy a bigger bottle because it last a lot longer. my daughter has spiral curly hair and I have more frizzy wavy hair and it just does wonders for both of us. it work AMAZING on all hair types. it just makes everything so much easier to work with and look so much better. I spray it on our hair right after we take a shower and it's the only thing that will let me brush through both of our hair. and then our hair just dries so beautiful. it is also amazing for when I straighten my hair, I spray a little on and it makes my hair straighter than ever. Anyone I have had try it has ended up falling in love with it too. it has so many different uses and benefits, it's just one of those things that you just probably have to go try for yourself lol
Norma C.
Houston, TX
49 reviews
Beauty Junkie Expert Level 1
This product is so good and the smell is amazing. No harsh chemicals or overpowering smell. I started using this product when I first dyed my hair (highlights) and we all know how harsh that can be on our hair. Specially going from a dark hair color to blonde. So much bleach is used on your hair that you end up with dry hair after and regardless if your hairdresser is the best you will still end up with some breakage but this literally brought my hair back to life. Your hair will be super healthy and shinny. A little goes a long way I know it’s a bit more pricey but it’s worth every cent. You apply it after you shower and you will notice how easy is to detangle your hair and how nice your hair feels and looks. Totally recommend it.
Kaitlin K.
140 reviews
Beauty Junkie Expert Level 3
I love this stuff! My hairstylist recommended it to me a few years ago and now I will never go without it! My hair used to be very badly damaged from all of styling and heating tools I was using but now it is full and healthy! I was hesitant to buy because of the price, but it was totally worth it and a bottle usually lasts me around half a year (8-10 pumps every use). It is definitely one of those products that I notice when I don’t use it. Without it, my hair feels so dry and gross! I love that it does soooo many things for your hair (hence the name). It’s an all-in-one product. I highly recommend!
Erin K.
Shorewood, WI
44 reviews
Beauty Junkie Expert Level 3
Where can i find this product other than online?
Peyton H.
Richmond, KY
70 reviews
Beauty Junkie Expert Level 3
How often do you use this product?
Brooke N.
130 reviews
How well does this work? Would you recommend this?
Megan S.
Hebron, OH
34 reviews
Where's the best place to buy it?
Angela P.
Woodstock, IL
21 reviews
I am really considering switching to this for my leave in conditioner but is it really worth the price? I currently use and off brand on this that is sold at walgreens but I can't remember the name.

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It's a 10 Miracle Leave-in Product
it's a 10
It's a 10 Miracle Leave-in Product