I’ve been using this conditioner for 10 years now. I used to have obscenely long hair past my pants line back when low rise jeans were in style. I was getting a lot of breakage when my hair dresser recommended this shampoo/conditioner combo to replace the drugstore stuff. It did take time - around 8-12 months and regular haircuts to get rid of my breakage. But ever since then, my hair doesn’t break and it is worth every penny. I always get compliments from the hair dresser and go months without haircuts. The scent is pleasant but really stays in your hair, so for those averse to any scent I would not recommend.

One of my favoiret things about this product is that is the packaging. The product being in a squeeze bottle and not a pump makes sure I use every bit of the product before I need to throw it away. Last me so much longer then other. also makes my hair feel so soft and smooth and the lasting effect it has on my hair makes my hair so much healthier then what it has been in the past.

I shared using It’s a 10 about 4 years ago. At first it was because I loved the smell and has Keratin in it. Now I also incorporate it into my diving trips. I have very kinky curly hair and after getting out of the ocean my hair would absorb all that salt and feel very hard and crunchy. Now before I go on any dives I put the conditioner in my hair and leave it in. After the dive is complete it makes my hair feel softer and helps rinse out the salt. Then I apply the leaven spray. This leaves my hair feeling nice and soft for the day as well as smelling great.