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IT Cosmetics® Vitality Lip Flush Butter Lip Gloss
7 varieties available

IT Cosmetics® Vitality Lip Flush Butter Lip Gloss

BY IT COSMETICS

4.5 out of 5 stars
  • 5 Stars69%
  • 4 Stars22%
  • 3 Stars4%
  • 2 Stars2%
  • 1 Star2%
4.53 / 5 based on 45 Reviews
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Product Description

The formulation delivers high shine and rich pigment that glides on easily for a buttery feel and gloss finish. Infused with Collagen, Hyaluronic Acid, Peptides, Plum Oil, Cherry Oil, Shea Butter, Avocado Oil, Argan Oil and Jojoba!

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Top Questions See all 10 Q&A

  • How sticky is this product? I like the ysl glosses, bc th...1 Answers
  • How do they compare to the buxom glosses? Do they stay fo...1 Answers
  • Does the IT Cosmetics® Vitality Lip Flush Butter Lip Glos...1 Answers
IT Cosmetics® Vitality Lip Flush Butter Lip Gloss
IT Cosmetics® Vitality Lip Flush Butter Lip Gloss
Reviews (45)
Q&A (5)
Media (8)
REVIEWS
Erica G.
Tampa, FL
93 reviews
Beauty Junkie Expert Level 2
Review for: Perfect Nude more...
I was intrigued that the product was a gloss and a stain, and that the shade turned the perfect color based on your PH. I bought the perfect nude shade because I was looking for a nude color. When I put this on my lips, it immediately turns nude to HOT PINK on my lips. And I mean HOT PINK! It’s nowhere close to nude. Luckily, I like the shade it turns to, so I didn’t return it, but it’s still bizarre and not the reason I initially purchased it. I will say, the “stain” part is true. Once the gloss fades, you are left with a nice color on your lips. The picture attached is me wearing the color. It looks a bit on the redder side, but it’s really not red at all.
Annette P.
Greenacres, FL
146 reviews
Review for: Je Ne Sais Quoi more...
Je Ne Sais Quoi (light pink) review:
This gloss is soooo innovative!! The color in the tube is a beautiful baby pink, which is what I thought my lips would look like, but no. After you apply is stains your lips to a flushed pink lip. (Sadly I like the color in the tube more than the more vibrant pink my lips stain to)

The gloss maybe lasts about 2 hours, however the pink stain lasts a lot longer than that; probably like 6-8 hours. It looks very natural, with a mild, yet noticeable plump. I think the price is a bit much, BUT if this long lasting tint is for you, go for it!

The gloss is very, very moisturizing too! One of the more moisturizing glosses on the market in my opinion!
Jena C.
88 reviews
Beauty Junkie Expert Level 2
I love this Vitality Flush Lip Gloss!! It’s so smooth and has such great coverage yet it’s so moisturising. It has an amazing soft and cushiony feeling on the lips! It’s really incredible! Sometimes I actually cheat and will wear it to bed because my lips are so soft and moisturised in the morning, it’s worth having to wash the colour out of my pillowcase!
Lynn B.
941 reviews
Beauty Junkie Expert Level 4
Review for: Joyful more...
I like this brand and decided to try this product. I really like the tapered wand. It allows me to apply the product more precisely. The color was rich and true. This wasn’t drying. This isn’t long lasting. If you eat or drink, it comes off you’ll need to reapply several times. It is full of good ingredients that moisturize your lips. I’d try their other colors. This was more of a coral color, maybe slightly darker than the norm.
Janae D.
21 reviews
Review for: Sweet Rose more...
I really enjoy these glosses. I own 2, and I plan on adding more when I want to add more lip products to my collection. The formula is creamy and doesn't have the cement-like goopiness that other formulas sometimes have. The pigmentation is good, and they wear nicely. They're not really stains, so I'm not really sure why they're marketed as such, but, overall, I would recommend this product if you're looking for a good gloss.
Shayla B.
South Windsor, CT
73 reviews
Beauty Junkie Expert Level 1
Review for: Je Ne Sais Quoi more...
I dont recommend. For the price point there are so many other glosses that have similiar formulas for much cheaper. theres nothing special about this one. Also its not true to color. When i purchased mine at ulta the sales person explained that its supposed to adjust to your skin tone or something like that. This light pink transforms to a hot pink on my lips, which i dont like. 
Brooke S.
Atlanta, GA
206 reviews
Beauty Junkie Expert Level 4
Review for: News Anchor Blue more...
Talk about tooth whitening and brightening in a tube! No this gloss doesn't actually whiten your teeth but it gives you the illusion of a perfectly pearly white smile! It also has the perfect amount of shimmer and a light vanilla scent that I can't get enough of! Don't let the blue hue scare you, it goes on translucent!
Ashley G.
Vicksburg, MS
122 reviews
Beauty Junkie Expert Level 3
Review for: Sweet Rose more...
Where do I begin with this. I got it in my Zoe box of style and didn't think I would love it at first but I was so wrong. I rarely use up a lip product because I have so many but this one is all gone. I have to get another. Smells and feels amazing. Love!
Daphne N.
Lake Worth, FL
376 reviews
Beauty Junkie Expert Level 5
Review for: Mauve-A-Lous Darling more...
I think that this color is gorgeous and it goes on super smooth! It's a great shade to wear on the daily. If you pop this on by itself or over another lippie it gives you a nice shine and it doesn't feel clumpy on the lips.
Michelle P.
Bossier City , LA
23 reviews
Beauty Junkie Expert Level 1
Review for: Inspiring Red more...
I’ve had the Rose color for awhile but never used until yesterday. It’s awesome! The color lasts awhile and doesn’t dry out your lips. It stays creamy and shiny. Don’t know why it took me so long to use???
Miriam B.
365 reviews
Beauty Junkie Expert Level 5
Want to become an IT Cosmetics IT Girl Superhero? It's free to join and you can win awesome IT Cosmetics prizes! http://sot.ag/6sKbT
Marsha X.
Atlanta, GA
62 reviews
Beauty Junkie Expert Level 3
How sticky is this product? I like the ysl glosses, bc they stain and are not sticky? How does this compare?
Sinai Z.
119 reviews
Beauty Junkie Expert Level 3
Is this a product you would recommend? Is it goopy or sticky on the lips ? What shade do you have??
Elizabeth M.
Saint, QC
607 reviews
Beauty Junkie Expert Level 5
How do they compare to the buxom glosses? Do they stay for a long time on lips?
Julie N.
Wellington, FL
168 reviews
Beauty Junkie Expert Level 5
Does the IT Cosmetics® Vitality Lip Flush Butter Lip Gloss in blue actually make a noticeable difference in teeth whiteness? My teeth are pretty white as is but I'm intrigued by this product!

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IT Cosmetics® Vitality Lip Flush Butter Lip Gloss
IT Cosmetics
IT Cosmetics® Vitality Lip Flush Butter Lip Gloss
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