Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Dena H.
188 reviews

IT cosmetics was featured on QVC. All the products looked awesome on their models and the videos. I'm currently waiting for one product that I purchased. They are costly so I need to know before I buy any different products of IT cosmetics. Is IT worth the money ? Thanks:).

India  W.
India W.
Beaver Dam, KY
1 year, 2 months ago
This it 100% worth every dime! I have been wearing this since it first came out and I love it! Sometimes I can wear mine for 2 days and it still looks flawless. I wear the black and it always makes my lashes look so rich and long! It doesn't clip or make them look cakey. LOVE!
Leslie S.
Leslie S.
Irving, TX
1 year, 8 months ago
I got a sample at Ulta and fell in love with it, and have since then gone on to purchase the package of two through QVC so I say go for it!
Stephanie T.
Stephanie T.
Arlington, Texas
1 year, 9 months ago
I did a lot of research before I started using It cosmetics mascaras, I absolutely think they are worth the money! The Superhero mascara is wonderful and will allow you to build it up to your desired fullness. I will be buying more products in the future!
Nicole B.
Nicole B.
1 year, 10 months ago
I got a sample of this from ulta and u do like it. Maybe not as much as other mascaras I've tried but it's up there! All in all it's a great mascara; worth the price considering the quality!

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us