IT Cosmetics® Love Beauty Fully Love is the Foundation Heart Brush

I have been buying this brush every year for the last 4 years now. It is my go to foundation brush. They are just perfection.😍👍🏼IT Brushes For ULTA Love is the Foundation Brush

Hello Influencer Readers, My name is Lia, I'm part of the Influencer Community on the website and app as well. I'm a makeup, skincare, hair junkie/Collector. You can collect special makeup or packaging when it comes to beauty. I purchased a set of Swarovski Crystal Makeup Brushes from the Brand Blinged Brushes. I'm afraid to use them because they are so beautiful and sparkly, I have them setting in one of my makeup brush cup holders with the plastic wrapped around each brush to keep the dust off them. I also love to collect different unique makeup brushes from Wet & Wild Cosmetics. Summer of 2019, Wet & Wild Collabed with the Game Brand called Pac-Man. With the Pac-Man makeup collection, They came out with two different makeup brushes, One for the Face and one for the eyes. Then recently Wet & Wild Collabed with My Melody & Kuromi. They came out with two duo sided brushes but I only wanted the shadow and blend brush because I'm not really a fan of duo sided brushes because if you put their brush inside a cup holder? The other end of the bristles will get bent. So Today's Review is actually about a Makeup brush that you can use on your face with liquid foundation or used on the face with other makeup products. Every single year in the month of October, It Cosmetics create a very, special, beautiful, makeup brush to support Breast Cancer Awareness. The brush is pink, and the bristles are shaped in a heart. The money made from purchasing these foundation brushes will go to a good cause to help out with breast cancer and research. To me, each individual brush means hope, research, strength, and support of each person that has suffered or passed away from breast cancer. In 2018, I purchased my first heart shaped brush. In 2019, It Cosmetics designed a different brush and the reviews were not good. But this year, It Cosmetics went back to the drawing board and redesigned the brush that was created in 2018. In 2020, I purchased another brush. I now own two of these brushes and I will keep this momentum going. I know that will review was rated only 2 stars and that's because this Brush was the one that was sold in the year of 2019 that wasn't a good design. But not too worry, You can purchase the 5 Star Heart Brush next year in 2021 in October. They are sold at Ulta Beauty in store and online for $30.00

2019 version is great just wish it wasn’t angled on top but still a fantastic brush I like the old ones better though that are flat on top of heart.

This is my favorite foundation brush. Because it’s limited edition I only use it on special occasions. It blends out foundation very easily. The only downside is that is does get dirty pretty fast as in the bristles get kind of clumpy, and it is a little difficult to wash because the bristles are pretty dense and short. Mine has never shedded.

pretty decent. Over priced for the overall quality of the product. It worked well for the application, I only used a few times and will not purchase again.

This is the only foundation brush I use! I usually use a sponge but some foundations work better with a brush and this is the brush I always use! Expensive but well worth it. 

I love this brush I’ve had it for about a year and it’s super cute I love the heart glitter in the handle and as are all it cosmetic brushes super soft 😍 I use it as a blush brush and it works really well

I realize that this product has glowing reviews, so mine will probably be an unpopular opinion.  I bought this brush because one of my favorite YouTubers adores it, and the purchase of the brush this month benefits breast cancer research.  It's very beautiful and soft, and it's shaped like a heart, which is adorable.  The first time I used this brush I loved it. It blended out my foundation very nicely, no lines or streaks; it was flawless.  The second time, not so much.  The third time, this brush was shedding SO much, there were hairs EVERYWHERE.  On my vanity, my face, my shirt.  I've never had that happen to me before.  And then while I was trying to removed all of the hairs that were sticking up, a huge clump of bristles came right out of the middle.  I'm not sure if I got a dud and there was a problem in production and the bristles weren't glued in properly?  I returned it today.  I'm glad for everyone else this didn't happen to!

I have three of these brushes. The 2020 brush was still good but the bristles didn't seem to be as dense as previous years. I'll be interested to see the 2021 version

I love this brush I use it everyday and it leaves a smooth finish on skin as you apply your makeup I have recommended it to my sister and she also loves it