IT Cosmetics® Love Beauty Fully Love is the Foundation Heart Brush

I just got the 2021 version of this brush and it's got the domed top like the original and I cannot believe I have ever lived without this brush. I want to buy another! It's perfect. No ifs ands or buts. I have used it for primer and for a flawless foundation application. It's worth every friggin penny! Inside the handle are little heart shaped beads that rattle around in the cutest way possible

I love how soft this brush is. I use it to blend my contour and i loooove it. My makeup never looks streaky when i use this

Adorable! It’s literally heart shaped and perfect for applying blush. Super soft bristles allow for ultra easy and smooth application of powders. This brush will go the distance when properly taken care of. Worth every penny.

I have been buying this brush every year for the last 4 years now. It is my go to foundation brush. They are just perfection.😍👍🏼IT Brushes For ULTA Love is the Foundation Brush

Hello Influencer Readers, My name is Lia, I'm part of the Influencer Community on the website and app as well. I'm a makeup, skincare, hair junkie/Collector. You can collect special makeup or packaging when it comes to beauty. I purchased a set of Swarovski Crystal Makeup Brushes from the Brand Blinged Brushes. I'm afraid to use them because they are so beautiful and sparkly, I have them setting in one of my makeup brush cup holders with the plastic wrapped around each brush to keep the dust off them. I also love to collect different unique makeup brushes from Wet & Wild Cosmetics. Summer of 2019, Wet & Wild Collabed with the Game Brand called Pac-Man. With the Pac-Man makeup collection, They came out with two different makeup brushes, One for the Face and one for the eyes. Then recently Wet & Wild Collabed with My Melody & Kuromi. They came out with two duo sided brushes but I only wanted the shadow and blend brush because I'm not really a fan of duo sided brushes because if you put their brush inside a cup holder? The other end of the bristles will get bent. So Today's Review is actually about a Makeup brush that you can use on your face with liquid foundation or used on the face with other makeup products. Every single year in the month of October, It Cosmetics create a very, special, beautiful, makeup brush to support Breast Cancer Awareness. The brush is pink, and the bristles are shaped in a heart. The money made from purchasing these foundation brushes will go to a good cause to help out with breast cancer and research. To me, each individual brush means hope, research, strength, and support of each person that has suffered or passed away from breast cancer. In 2018, I purchased my first heart shaped brush. In 2019, It Cosmetics designed a different brush and the reviews were not good. But this year, It Cosmetics went back to the drawing board and redesigned the brush that was created in 2018. In 2020, I purchased another brush. I now own two of these brushes and I will keep this momentum going. I know that will review was rated only 2 stars and that's because this Brush was the one that was sold in the year of 2019 that wasn't a good design. But not too worry, You can purchase the 5 Star Heart Brush next year in 2021 in October. They are sold at Ulta Beauty in store and online for $30.00

2019 version is great just wish it wasn’t angled on top but still a fantastic brush I like the old ones better though that are flat on top of heart.

This is my favorite foundation brush. Because it’s limited edition I only use it on special occasions. It blends out foundation very easily. The only downside is that is does get dirty pretty fast as in the bristles get kind of clumpy, and it is a little difficult to wash because the bristles are pretty dense and short. Mine has never shedded.

pretty decent. Over priced for the overall quality of the product. It worked well for the application, I only used a few times and will not purchase again.

First off let me start by how stinking cute this brush is! I really enjoy the heart shape of the brush, it’s dense and really helps with applying foundation evenly around the face. Doesn’t leave streaks or anything kind of Indentation on face. Just a flawless application.

This is the only foundation brush I use! I usually use a sponge but some foundations work better with a brush and this is the brush I always use! Expensive but well worth it.