Absolutely Iove all It Cosmetics brushes. Nothing applies on my skin better better than their foundation brushes. Easy to clean- doesn’t absorb much makeup residue. Hand down the best in the market

The IT Cosmetics Plush Paddle Foundation Brush is a game-changer! The bristles are incredibly soft and smooth, making foundation application effortless and streak-free. It feels luxurious and blends like a dream—definitely a new favorite in my makeup routine.

I’ve been getting the IT Cosmetics brushes for years. This one is by far my favorite. I’ve had foundation brushes from other brands that absorb most of the foundation and leave so many streaks. This foundation brush leaves a smooth finish and doesn’t absorb all the foundation.