I have a bit of a love hate relationship with this product. I use it for a while and then I put it away but then I pull it out again. It is extremely thick and takes the smallest amount. If you get too much, you will be blending forever and then probably look cakey.  Since it is so thick, it does take a little effort to get it all blended in nicely but once it's blended, it is beautiful under the eyes. It is very brightening. And once it's in place, it does not budge. I hardly have any creasing when I wear this concealer and I have very dry under eyes. I do not use this on an everyday basis but when I really need to cover those dark circles, this will 100% take care of it.

This is going to be a long one.. I will start off saying I am 45.. Knowing my age will help with the review. I purchased the sample kit from Macy's. I jumped right on this concealer. The first day I used my finger to spread it out, the 2nd a small brush and just dabbed it and 3rd I used a blender. I cannot find a way for it to not crease in my under eye lines. Tried to keep it just above the cheek bones and it still settled. If you are younger it will look amazing. I switched primers and settings powders but could not make it work. Even my 5yr old told me I looked old. If you are doing full glam with full coverage foundation then it might work for any age. I tend to not put a lot of heavy products near my eyes because they will cake up. I have an oily tzone , lids and under eye. Using even the smallest amount did not work. It did hide the 2 dark spots on the points of my cheeks so I will be keeping it. Some days are worse. I know the company made this for older women but I can't get it to work and neither could two MUA friends on me. Buy a sample tube first. If you truly have genetic dark circles then this product is for you no matter what. Find a way to make it work. I will stick to just an under eye powder. Laura or elf work great. And it will last all day and night. If you can find a way to make it not crease on eyes over 40 please let me know! Thats why I gave it 4 stars. It will help many people... Just not me.

I can definitely not say enough good about this concealer. This is my absolute most favorite concealer that I have ever used my entire life! It Cosmetics never ceases to amaze me with its top quality, premium products that are great for all skin tones. This concealer is 100% waterproof it will not wear off I've even took a dip in a pool and this still stayed on. It is very creamy it is highly highly highly richly pigmented you only need the absolute smallest amount to cover a blemish or those under eye circles. If you want to layer it, for whatever reason, it is easily layered it does not cake up. It Blends out like a dream. You can use it as a primer and eyeshadow base and it works like a dream. I can just not say it enough about It Cosmetics and their products and especially this bye bye under eye waterproof concealer. I highly recommend this. For all ages! They are some concealers and products out there they are not friendly for women that are a little older and may have a few more wrinkles on their face or under their eyes but let me tell you, this never creases and never settles and those Fine Lines regardless. And as I said before, it does not take up over the blemishes and you can easily layer it if you want to but I promise you, as richly pigmented as this is it's really not necessary but to each his own on that topic. That's another discussion for another day, LOL. But I highly recommend this concealer like I said, I could not possibly say enough about It Cosmetics Bye Bye Under Eye waterproof concealer. Top-of-the-line and well worth your money. I'm going on 5 months now and I still have the same tube and I guarantee you it's going to last for almost four or five more months. Definitely worth the money definitely worth the hype you have to try it to believe it. You can go to Sephora or Ulta makeup stores I can definitely not say enough good about this concealer. This is my absolute most favorite concealer that I have ever used my entire life! It cosmetics never ceases to amaze me with that stop quality, premium products that are great for all skin times. This concealer is 100% waterproof it will not wear off I've even took a dip in a pool and this still stayed on. It is very creamy it is highly highly highly richly pigment said you only need the absolute smallest amount to cover a blemish or those under eye circles. If you want a layer it, for whatever reason, it is easily layered it does not cake up. It went out like its room. You can use it as a primer and eyeshadow base and it works like a dream. I can just not say enough about it cosmetics in their products and especially this bye bye under eye waterproof concealer. I highly recommend this. For all ages! There's some concealer some products out there they are not friendly for women that are a little older and may have a few more wrinkles on their face or under their eyes but let me tell you, this never creases and never settle into those fine lines were regardless. And as I said before, it does not take up over the blemishes and you can easily layer it if you want to but I promise you, as richly pigment said as this is its really not necessary but to each his own on that topic. That's another discussion for another day, lol. But I highly recommend this concealer like I said, I could not possibly say enough about it cosmetics bye bye under eye waterproof concealer. Top of the line and well worth your money. I'm going on 5 months now and I still have the same tube and I guarantee you it's going to last for almost for 5 more months. Definitely worth the money definitely worth the hype you have to try it to believe it. You can go to Sephora or all that make up stories and simple it in the store and they will probably even give you a sample to take home if you ask that way you don't have to worry about purchasing something you may not like but I guarantee that 99.9% of everyone that tries this, will fall in love with it judge

This is a beautiful concealer and you only need a very small amount. It's a bit tacky and thicker than my other favorite (NARS radiant creamy) but it blends extremely well and brightens the under eye area. I do not like it for concealing anything on the face though. The amount of product you get is ridiculously nice, and since you only need a tiny bit, a full sized tube should last forever. At $24 it's really affordable, especially compared to other higher end brands. I prefer this over Tarte's Shape Tape; it's not as heavy or drying. The names of the shades are weird: I have a light skin tone and always wear liquid foundations labeled as "light," but I wear the medium shade in this concealer and it's perfect for my under eye area. Since IT Cosmetics is cruelty free and NARS is sadly not, I will be buying this concealer from now on. 

I want to start by saying that I am a huge fan of IT cosmetics CC cream and confidence in a compact cream foundations. these are both my holy grail, every day, never fail, beautiful foundations. So when I bought this IT cosmetics bye bye under eye I thought I would love it and that my search for the perfect councilor for my dark circles would be over but this really didn't work for me, it was to thick and it made my under eye area look heavy, I do wish that I would have tried using the smallest amount just on my dark circles to see if I could make this some how work but I use a very minimal amount to begin with so I'm not sure it would have made much of a difference. it did have extremely good coverage so maybe if you try thinking it out with a small amount of oil it would be perfect. I would consider trying this again and using the oil trick because my under eyes tend to get extremely dry which has made my search for a councilor that much harder, and maybe it would help it to look less heavy on me.  

The IT Cosmetics Bye Bye Under Eye is a product that I've been using up for about a year now. As someone who likes to project pan, I'm very close to completely using up this product! I would say the biggest pro of this product is the opacity of the product. You will NOT see your under eye circles with this concealer. Unfortunately, the Medium Shade is too pinky for me and doesn't quite match my yellow undertone (and is probably a little too dark too). I took this concealer from my mom who never used it, so I didn't quite get to pick out the right shade for me. To get around the shade match, I've been mixing this concealer with my SPF moisturizer from Neutrogena to create a tinted moisturizer. It works very well mixed with the other product! As for the cons, I do find that it looks dewy to an excess while used under my under eyes so I need to set it pretty thoroughly. Like other reviews have mentioned, this concealer does crease on me a bit under my eyes. I used to try and use it for spot concealing but again it was a bit too oily looking for me! Another picky con for me is the packaging, although the packaging isn't terrible I prefer my concealer to NOT be in a squeezy tube. Overall it's a quality product, and now that I've had so much experience using it in different ways I would definitely consider repurchasing in the future.

I got a little sample packet of this concealer and I decided to try it. I went into it with high hopes, as so many people love it and recommend it. I usually use tarte Shape Tape Contour Concealer so I was excited to find something specifically for under eyes, hoping it wouldn’t crease as much. I was totally wrong. The formula is so thick, it’s more of a paste. It doesn’t blend very easily, you have to use your fingers (which I hate doing) and work a lot. I brushed past this, as I liked the amount of coverage it had (the only redeeming factor of this concealer) and continued on with my makeup routine, applying my setting powder and moving on. When I got onto my mascara, I moved closer to the mirror and found horrible creasing under my eyes. The worst creasing I’ve ever seen with a concealer, made worse by the thick consistency. I would definitely not recommend this product to anybody.

I’m 32, my fine lines are starting to show and my dark circles are less forgiving. I have fairly dry skin. This concealer is the best, I’ve found, for concealing my dark circles and red spots! It is very thick and has a tacky consistency. I use the tiniest amount and add extra if I need to, because a little goes a really long way! There also isn’t a smell to it at all.

A lot of people have commented that it is hard to blend into foundation. I don’t find this to be the case because I do concealer before my foundation, it blends in just fine and has a medium to full coverage.

I like to rub the product in between my fingers to warm it up so it plays more nicely because it is so thick. I also blend it in with my fingers first because the warmth and oils from my finger really help meld it into my skin. I almost immediately and very lightly set this with translucent powder. It stays without creasing or settling into my lines the whole wear time.

I’ve tried lots of different concealers from drug store to high end. Most of them come with a wand applicator, this concealer comes in a squeeze tube. It can be slightly hard to squeeze out initially but I didn’t really find this to be a problem.

As far as the anti aging properties of this concealer, I have yet to wipe my makeup off and look like a 20 year old again! But I will surely let you know if it ever happens 😁 (but seriously, I haven’t noticed a change in my fine lines or eye area other than great coverage).

Disappointing. Truly.

My first experience with the IT Cosmetics Bye Bye Under Eye! concealer was decent enough. I suppose. I had my makeup done at a Sephora for a night of dancing, and it proved exceptional for the few hours I wore it.

However - when I got home with mine, and used it (utilizing the same primer, foundation, and setting powder that the Sephora rep had), I discovered that the formula was incredibly "stiff" - meaning it was thick out of the tube (which I attempted to remedy by massaging the tube, immersing the tube in warm water, etc. to no avail), didn't spread or blend easily at all, and where I applied it under my eyes - while it did conceal the shadows I've developed due to lack of sleep and stress - by the end of the day, it had caused my setting powder to settle in such a way that it looked as if I had wrinkles UNDER MY EYES. I aged ten years over the course of hours!

I give it two stars, because it does a wonderful job at concealing imperfections, and if you're not wearing it long, gives beautiful results. But the end of day appearance just doesn't justify keeping this product in my beauty box even for those rare occasions.

I bought the light shade to use as more of a highlighter under and around my eyes. I was shocked to see how thick the formula was and learned that the hard way the first time I used it lol...a little definitely goes a long way. I agree with some others who say it can be difficult to blend and can make fine lines worse under eyes but I've learned that using my finger or a small beauty blender blends so much better than a brush. Once I figure out the best way to blend it, it is a great concealer/highlighter!
IT Cosmetics® Heavenly Luxe™ Pointed Precision Complexion Brush #11IT Cosmetics® Bye Bye Under Eye™