Good Lord, it's so hard to find concealer as you get older. Everything seems to crease or the coverage isn't that great or somehow I end up looking older after I apply it. After searching for years, I may have finally found my holy grail. If I'm brave enough to leave the house sans makeup I'm always wearing concealer and mascara, at the very least. I wish I would've been smarter in my early years and taken better care of my skin, but I wasn't and I didn't. I'm left with what seems like extra skin, I guess they're called wrinkles? Anyway, they're not appealing in the slightest. Which brings me here, talking about a product I may or may not be willing to trade my husband for. (So just kidding, I kinda like him, plus he buys me concealer. Ha!) IT Cosmetics® Bye Bye Under Eye Illumination™ Anti-Aging Concealer is my all time favorite concealer. It's sticky when you first apply it, which I like because it gives me time to get it in the places I need it. It's full coverage and never dries me out. Once I set it with powder it doesn't budge at all. You only need a tiny amount, which I also like because I hate spending so much on makeup, well I should say my husband does (not really, sometimes he spends more than I would on it). I really like that they offer shades for the fair skinned as well, I plan on getting some for my step daughter who is the fairest of them all, she has the hardest time finding anything that actually fits her porcelain skin. This is totally worth every penny and I don't plan on buying any other product in the foreseeable future.

The best under eye concealer ive ever used. I am that person that will try as many products as it takes until I find the absolute best one for myself, and I've spent plenty of money doing so. If you are going to wear makeup, you should wear it right and find the perfect products. I had a hard time with under eye cream because most claim to be long lasting, total dark circle coverage, etc and they end up not meeting expectations. As a busy manager of restaurant, I need a product that will give total coverage to my dark circles and not start fading away throughout the day. It Bye Bye Under Eye does it all. I have semi dark circles under my eyes, dark enough to still be a hint left after foundation. Also, before using this, my dark circles were starting to show well before the end of my 12 hrs. Since I started using this, my dark under eye area isn't visible at all and it holds thru the busiest of days. I use color light to medium which is little darker than foundation but blends perfectly to it. I apply my primer and when it's dried, I apply this concealer under my eyes in triangle shape and blend with my blender sponge. I let it set for a minute before I apply foundation and then powder. This way of doing it gives me a flawless face that lasts 12 hrs running around a restaurant, hot and sweaty, and not many products can do that and I know because I've tried so many

I’m 32, my fine lines are starting to show and my dark circles are less forgiving. I have fairly dry skin. This concealer is the best, I’ve found, for concealing my dark circles and red spots! It is very thick and has a tacky consistency. I use the tiniest amount and add extra if I need to, because a little goes a really long way! There also isn’t a smell to it at all.

A lot of people have commented that it is hard to blend into foundation. I don’t find this to be the case because I do concealer before my foundation, it blends in just fine and has a medium to full coverage.

I like to rub the product in between my fingers to warm it up so it plays more nicely because it is so thick. I also blend it in with my fingers first because the warmth and oils from my finger really help meld it into my skin. I almost immediately and very lightly set this with translucent powder. It stays without creasing or settling into my lines the whole wear time.

I’ve tried lots of different concealers from drug store to high end. Most of them come with a wand applicator, this concealer comes in a squeeze tube. It can be slightly hard to squeeze out initially but I didn’t really find this to be a problem.

As far as the anti aging properties of this concealer, I have yet to wipe my makeup off and look like a 20 year old again! But I will surely let you know if it ever happens 😁 (but seriously, I haven’t noticed a change in my fine lines or eye area other than great coverage).

Let me start this off by saying, I have never (so far
anyway) tried a product from IT Cosmetics that I didn’t like! So with full
disclosure, I was super excited to see this in my Ipsy bag and let me tell you,
it did not disappoint! For those of you who don’t know me, I have 3 kids…which
basically means I don’t sleep and therefore struggle with dark circles that
show through even the fullest coverage concealers. I’m always on the hunt for a
good full coverage concealer that doesn’t crease or dry out my undereyes and
this product fit that bill! It’s infused with anti-aging peptides, vitamins,
hydrolyzed collagen, hyaluronic acid and antioxidants, which all make it great
for the very sensitive under eye area. I will say that a little goes a really
long way with this product. I received a deluxe sized sample (3.25 ml) in my
Ipsy bag and have already used this a few times and have plenty left. I applied
this with a beauty blender to get a really great smooth finish. I have tried
this concealer with and without using a setting powder and honestly it works
either way. I didn’t have any issues with wear or creasing without the setting
powder. Overall, this is an amazing concealer and I would absolutely purchase
the full sized version of this product after I use up my sample!

I can definitely not say enough good about this concealer. This is my absolute most favorite concealer that I have ever used my entire life! It Cosmetics never ceases to amaze me with its top quality, premium products that are great for all skin tones. This concealer is 100% waterproof it will not wear off I've even took a dip in a pool and this still stayed on. It is very creamy it is highly highly highly richly pigmented you only need the absolute smallest amount to cover a blemish or those under eye circles. If you want to layer it, for whatever reason, it is easily layered it does not cake up. It Blends out like a dream. You can use it as a primer and eyeshadow base and it works like a dream. I can just not say it enough about It Cosmetics and their products and especially this bye bye under eye waterproof concealer. I highly recommend this. For all ages! They are some concealers and products out there they are not friendly for women that are a little older and may have a few more wrinkles on their face or under their eyes but let me tell you, this never creases and never settles and those Fine Lines regardless. And as I said before, it does not take up over the blemishes and you can easily layer it if you want to but I promise you, as richly pigmented as this is it's really not necessary but to each his own on that topic. That's another discussion for another day, LOL. But I highly recommend this concealer like I said, I could not possibly say enough about It Cosmetics Bye Bye Under Eye waterproof concealer. Top-of-the-line and well worth your money. I'm going on 5 months now and I still have the same tube and I guarantee you it's going to last for almost four or five more months. Definitely worth the money definitely worth the hype you have to try it to believe it. You can go to Sephora or Ulta makeup stores I can definitely not say enough good about this concealer. This is my absolute most favorite concealer that I have ever used my entire life! It cosmetics never ceases to amaze me with that stop quality, premium products that are great for all skin times. This concealer is 100% waterproof it will not wear off I've even took a dip in a pool and this still stayed on. It is very creamy it is highly highly highly richly pigment said you only need the absolute smallest amount to cover a blemish or those under eye circles. If you want a layer it, for whatever reason, it is easily layered it does not cake up. It went out like its room. You can use it as a primer and eyeshadow base and it works like a dream. I can just not say enough about it cosmetics in their products and especially this bye bye under eye waterproof concealer. I highly recommend this. For all ages! There's some concealer some products out there they are not friendly for women that are a little older and may have a few more wrinkles on their face or under their eyes but let me tell you, this never creases and never settle into those fine lines were regardless. And as I said before, it does not take up over the blemishes and you can easily layer it if you want to but I promise you, as richly pigment said as this is its really not necessary but to each his own on that topic. That's another discussion for another day, lol. But I highly recommend this concealer like I said, I could not possibly say enough about it cosmetics bye bye under eye waterproof concealer. Top of the line and well worth your money. I'm going on 5 months now and I still have the same tube and I guarantee you it's going to last for almost for 5 more months. Definitely worth the money definitely worth the hype you have to try it to believe it. You can go to Sephora or all that make up stories and simple it in the store and they will probably even give you a sample to take home if you ask that way you don't have to worry about purchasing something you may not like but I guarantee that 99.9% of everyone that tries this, will fall in love with it judge

After wanting to try this for like ever, I finally received it in my ipsy bag this month! When I used it, I kept in mind that other reviews I’d read warn to only put a tiny dollop on then blend because the pigmentation is UNREAL! One tiny dot of product literally is enough to cover half of my face! It blends out effortlessly too, no issues at all. It covered every imperfection and truly said bye bye to my undereye issues! I also love that it contains Hyaluronic acid and hydrolyzed collagen for some wonderful anti aging benefits. I will definitely purchase full size, even though this deluxe size sample will last forever with as little product I have to use! Highly recommend!

I loveeee this product. 
Its long lasting and finshing is amazing.
I love this top most brand.
This  is one of my favorites brands and with reasonable price.
I bought this from walmart store and it is also available in other stores like Fred Meyer,target,walgreens many.......
It gives soft texture on skin. 
I would definitely recommend this product and brand too.
Its better to search for offers before buying.
Have different shades of color for different skin tones.
I like to visit above stores only to buy this and find offers.
It gives fantastic look for party and for simple makeup also.
I am kinda shopholic ;) so love to buy and try different products ,brands and shades.
It would be too nice if there are some small samples to try before we buy.
Shade is just awesome on my skin and hope for others too.
It has matte texture.
I would definitely buy More n more n more...
I love trying new products and samples tooooooo.
Its bestiest best product I have ever used...

This is the #1 product in my makeup arsenal. It is not only the best under eye concealer, but the perfect concealer to create a flawless base for foundation as it conceals even the most severe rosacea flares.
It only takes a drop or two to conceal using a concealer brush. A finger pat works just as well. It's waterproof and stays in place until you remove. Works best if you do not over apply and if you take a second or two to put drops in palm first and warm by blending gently with your finger, then brush on or dab on.
A photo tells the story best. After photo: products used, Bye Bye undereye illumination (fair) followed by Celebration Foundation Illumination powder formula (fair).

This is my favorite concealer! Cream concealers do not work for me because they crease easily. I really like the it Cosmetics CC cream that I decided to try their undereye concealer. I have dark circles and this helps conceal them. While applying my makeup, I put on a very very little amount under my eyes and let it sit while I woke on the rest of my eye makeup. I use a little bit of rosehip oil on my sponge and blend the concealer. It does last all day long for me. I did hesitate when seeing the price but I have seen a lot of good reviews that I decided to try it out. Since I only use it for my under eyes, the tube is still full. I have been using this for about 3 months now. A little does go a long way. I know as of today, they are on sale on the Ulta website for less than $20 which I think is a good deal because I rarely see this brand on sale. 

I want to give this goop negative stars. Absolutely awful.
I have very fair skin so purple/blue under eyes are always around. I was excited when I got a chance to try out the bye bye under eye in my Ipsy bag. GARBAGE!!! It’s SO STICKY! I’ve tried applying it in every way I know how and it’s looks like I’m trying to blend fair skin colored peanut butter under my eyes. The skin around my eyes is extremely thin and very very delicate so I’m assuming maybe that plays a part into why this concealer doesn’t work?

I will say, if I was able to get it to blend, I would love to wear it because it was the first concealer I’ve used in a long time that is light enough to conceal and give me that subtle highlight effect. And my oh my this stuff isn’t kidding when it say waterproof!