This undereye brighter was something i was anxious to try as i’d never used one before. it was given to me as a gift and i was a little hesitant at first as to how i would incorporate it with my daily face and concealer use and placement. 

the product is extremely dense. when i say a little bit goes a long way, I MEANT IT. i used a pea sized amount like was suggested and was just globbing it off my fingers and face after. i use an amount the size of a grain a rice. when you rub it between your fingers the heat melts it and breaks it down into a more spreadable texture. i dan it under my eyes (on top of, or sometimes in place of my concealer). then i use my beauty blender to buff it out. whatever’s left on my fingers after i add to the bridge of my nose and the top of my nose, almost as a base to my highlighter. 

all in all, this is one of my makeup bag staples now. 

Absolutely awesome concealer! It immediately hides every bit of my dark circles under my eyes. It is a very creamy consistency that can be applied with your fingertips. You use a very tiny amount of this because a little bit goes a very long way. This is one product I have repurchased and I'm very happy I did. It does tend to sink into my fine lines and wrinkles throughout the day so I take my ring finger and smooth it out occasionally like every couple of hours or so. I love the fact that it provides the full coverage that I need as well as the fact that it last all day. It looks beautiful on the skin and keeps my under-eye area hydrated. I would definitely recommend trying this if you are looking for a full coverage, long wearing concealer.

This concealer, smh. It goes on so nicely & it really does illuminate. It even gives almost a dewy sort of appearance after, that I love. But no matter what I do, how I prep or how I set it, it ALWAYS breaks apart and disappears in patches quickly after applying. & my mascara ends up everywhere (I’m assuming from the oils in it). & I don’t have oily skin at all, I’m normal to dry. I keep forgetting it does this and reaching for it again. Finally, yesterday I tossed it in the trash after it did it once again, so I wouldn’t forget and reach for it again in a week. It sucks bcs I really do love the dewy, illuminated look it gives; but I just can’t deal with the separating and smeared mascara .

This is a very high coverage concealer. With that being said this concealer is extremely emollient. There is simply no way to lay down this Concealer without setting it with a powder. Because it is so emollient it will crease very easily on you. I suggest using this on small areas of the face to cover pimples or you can use it like ideal to carve out your brows. It's also a little illuminating's so it may draw on wanted attention to your under eye that you are trying to conceal. If you are to use this concealer under your eye I would suggest getting the regular formula and not the illuminating's formula.

I inherited dark under eye circles from my mother. I have tried everything to lighten or hide them. Without concealer I can look like I was punched in the eyes. Not many concealers have the ability to cover circles without being cakey or unnatural looking. Enter IT Cosmetics.... game changer for me.! This concealer is creamy enough to provide hydration but not so much that it causes my mascara to smudge (that’s a huge problem with me). I also love this concealer because it lasts all day when combined with powder. I am on my third tube and I will continue to purchase. 

I got a sample size of this in my Sephora play monthly subscription box. It wasn’t quite what I was expecting. It was super thick with very full coverage. When I want a full coverage concealer this one definitely does the job and it stays put all day until I wash it off. One time I accidentally fell asleep wearing it and in the morning it still looked fine. The package says it is waterproof and although I haven’t ever gone swimming wearing it, I definitely believe that that claim. I love the it Cosmetics foundation and this concealer pairs well with it.

I get a little dry around my eye area and no matter what concealer I use it always separates under the eye. This is the only concealer that has worked for me because of how much moisture is in the formula. You can build it and blend it out with a beauty blender for a flawless finish. It definitely has a dewy finish but I love it and again if you get dryness around the eye or concealers always separate on you, this is a must have. I will definitely re purchase it for the rest of my life.

I don’t typically like this brand but I received this in my Sephora box last month and I’m more impressed with it than any other product of their‘s.

If you warm it up very well to thin it out and then use a pinhead sized amount it will cover dark circles. It will also work well to cover other areas of your face but it is a superstar under your eyes.

The only issues being that the shade range is off. I am fair but needed the medium shade, I can’t imagine how light the light shade must be.

It is very thick and quite easy to use too much which will result in a sticky, cakey mess. Warm it, blend it with a damp sponge and then cover it with foundation. It will not budge, it really does last all day.

I didn’t notice any real illumination as they claim but coverage is so good that it’s not a problem.

I want to love this product so much. The truth is the product itself is amazing but the amount you get is ridiculous. It comes in a nice sized concealer tube but about 90% of that is air. The coverage is amazing so you do not really need much but I feel like the packaging is false advertising. I was expecting a lot more product in the tube. I will stick to my Make No Mistake Sephora concealer because you get the amount you expect and it is very nice coverage as well.

The consistency is a little thick from what I’m used to, but this is a full coverage under eye concealer. It is easy to apply and blend. I would just say be careful not to add too much because it can cake up under your eye and show creases. But overall it’s a good priloduct It Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer in Medium (Light-Medium) 0.11 FL OZIT Cosmetics® Bye Bye Under Eye Illumination™ Anti-Aging Concealer