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IT Cosmetics® Bye Bye Under Eye Illumination™ Anti-Aging Concealer
6 varieties available

IT Cosmetics® Bye Bye Under Eye Illumination™ Anti-Aging Concealer


4.3 out of 5 stars
  • 5 Stars62%
  • 4 Stars21%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.36 / 5 based on 3,452 Reviews


  • #1 best-selling, award-winning formula, now with Drops of Light Technology™ for instantly brighter skin
  • Full-coverage, anti-aging, never creases
  • Highly pigmented, covers everything
  • Anti-aging peptides, vitamins, antioxidants, hydrolyzed collagen and hyaluronic acid
  • Clinically shown to make your skin look younger!


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Top Questions See all 252 Q&A

  • Is this super thick for you?3 Answers
  • Who has bad dark circles and uses this?2 Answers
  • How does this compare to the original bye bye undereye co...1 Answers
IT Cosmetics® Bye Bye Under Eye Illumination™ Anti-Aging Concealer
IT Cosmetics® Bye Bye Under Eye Illumination™ Anti-Aging Concealer
Reviews (3452)
Q&A (74)
Media (154)
  • "this concealer is so good! i use it under my eyes and i have very dark circles and it covers them completely and i love that! the packaging is very nice also! totally recommend if you haven't tried this yet! love using it with my daily foundation" in 17 reviews
  • "this would be the perfect concealer if it didn’t crease so much. it’s easy to apply with your fingers, long lasting, full coverage and seamless. but if i don’t set it with powder immediately after applying it i look 10 years older with wrinkles under my eyes." in 4 reviews
  • "love it cosmetics, this and the foundation had me hooked! feels very lightweight and lasts all day! highly reccomend trying this product!" in 3 reviews
colette s.
Sherwood, AR
5 reviews
Review for: IT Cosmetics Bye Bye Under Eye Illumination(TM) Full Coverage Anti-Aging Waterproof Concealer Warm Deep 0.28 oz/ 8 mL more...
This undereye brighter was something i was anxious to try as i’d never used one before. it was given to me as a gift and i was a little hesitant at first as to how i would incorporate it with my daily face and concealer use and placement. 

the product is extremely dense. when i say a little bit goes a long way, I MEANT IT. i used a pea sized amount like was suggested and was just globbing it off my fingers and face after. i use an amount the size of a grain a rice. when you rub it between your fingers the heat melts it and breaks it down into a more spreadable texture. i dan it under my eyes (on top of, or sometimes in place of my concealer). then i use my beauty blender to buff it out. whatever’s left on my fingers after i add to the bridge of my nose and the top of my nose, almost as a base to my highlighter. 

all in all, this is one of my makeup bag staples now. 
Jay M.
Sacramento, CA
150 reviews
Beauty Junkie Expert Level 4
Absolutely awesome concealer! It immediately hides every bit of my dark circles under my eyes. It is a very creamy consistency that can be applied with your fingertips. You use a very tiny amount of this because a little bit goes a very long way. This is one product I have repurchased and I'm very happy I did. It does tend to sink into my fine lines and wrinkles throughout the day so I take my ring finger and smooth it out occasionally like every couple of hours or so. I love the fact that it provides the full coverage that I need as well as the fact that it last all day. It looks beautiful on the skin and keeps my under-eye area hydrated. I would definitely recommend trying this if you are looking for a full coverage, long wearing concealer.
Mallory S.
125 reviews
Beauty Junkie Expert Level 2
Review for: Light more...
This concealer, smh. It goes on so nicely & it really does illuminate. It even gives almost a dewy sort of appearance after, that I love. But no matter what I do, how I prep or how I set it, it ALWAYS breaks apart and disappears in patches quickly after applying. & my mascara ends up everywhere (I’m assuming from the oils in it). & I don’t have oily skin at all, I’m normal to dry. I keep forgetting it does this and reaching for it again. Finally, yesterday I tossed it in the trash after it did it once again, so I wouldn’t forget and reach for it again in a week. It sucks bcs I really do love the dewy, illuminated look it gives; but I just can’t deal with the separating and smeared mascara .
laura i.
Ozone park, NY
112 reviews
Beauty Junkie Expert Level 2
This is a very high coverage concealer. With that being said this concealer is extremely emollient. There is simply no way to lay down this Concealer without setting it with a powder. Because it is so emollient it will crease very easily on you. I suggest using this on small areas of the face to cover pimples or you can use it like ideal to carve out your brows. It's also a little illuminating's so it may draw on wanted attention to your under eye that you are trying to conceal. If you are to use this concealer under your eye I would suggest getting the regular formula and not the illuminating's formula.
Kady H.
Alexandria, VA
37 reviews
Beauty Junkie Expert Level 2
Review for: Light more...
I inherited dark under eye circles from my mother. I have tried everything to lighten or hide them. Without concealer I can look like I was punched in the eyes. Not many concealers have the ability to cover circles without being cakey or unnatural looking. Enter IT Cosmetics.... game changer for me.! This concealer is creamy enough to provide hydration but not so much that it causes my mascara to smudge (that’s a huge problem with me). I also love this concealer because it lasts all day when combined with powder. I am on my third tube and I will continue to purchase. 
Cali S.
Ridgewood, NY
83 reviews
Beauty Junkie Expert Level 2
Review for: Light more...
I get a little dry around my eye area and no matter what concealer I use it always separates under the eye. This is the only concealer that has worked for me because of how much moisture is in the formula. You can build it and blend it out with a beauty blender for a flawless finish. It definitely has a dewy finish but I love it and again if you get dryness around the eye or concealers always separate on you, this is a must have. I will definitely re purchase it for the rest of my life.
Kristie W.
Johns Creek, GA
110 reviews
Beauty Junkie Expert Level 3
Review for: Medium more...
I don’t typically like this brand but I received this in my Sephora box last month and I’m more impressed with it than any other product of their‘s.

If you warm it up very well to thin it out and then use a pinhead sized amount it will cover dark circles. It will also work well to cover other areas of your face but it is a superstar under your eyes.

The only issues being that the shade range is off. I am fair but needed the medium shade, I can’t imagine how light the light shade must be.

It is very thick and quite easy to use too much which will result in a sticky, cakey mess. Warm it, blend it with a damp sponge and then cover it with foundation. It will not budge, it really does last all day.

I didn’t notice any real illumination as they claim but coverage is so good that it’s not a problem.
Amber E.
Clark, NJ
11 reviews
Beauty Junkie Expert Level 1
Review for: Light, Medium, Tan, Deep, Other more...
I want to love this product so much. The truth is the product itself is amazing but the amount you get is ridiculous. It comes in a nice sized concealer tube but about 90% of that is air. The coverage is amazing so you do not really need much but I feel like the packaging is false advertising. I was expecting a lot more product in the tube. I will stick to my Make No Mistake Sephora concealer because you get the amount you expect and it is very nice coverage as well.
Nataly C.
Chicago , IL
64 reviews
Beauty Junkie Expert Level 2
Review for: Tan more...
The consistency is a little thick from what I’m used to, but this is a full coverage under eye concealer. It is easy to apply and blend. I would just say be careful not to add too much because it can cake up under your eye and show creases. But overall it’s a good priloduct It Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer in Medium (Light-Medium) 0.11 FL OZIT Cosmetics® Bye Bye Under Eye Illumination™ Anti-Aging Concealer
M. Natalia A.
140 reviews
Beauty Junkie Expert Level 2
This one is okay, it just isn't a favorite. I don't know if it is or the foundation or how I applied it but it was hard to blend in well. It's kind of cakey and it is like super heavy duty. Like, you can say bye to everything with this. To dark circles, spots, ex-boyfriends, debt, like everything! But to me, it's just didn't give me a nice dewy skin like finish, looked like I had makeup on. I just found others that I like better.
Gigi N.
Austin, TX
55 reviews
Beauty Junkie Expert Level 2
Is this one better than the maybelline age rewind. I want something with thick coverage
Reina C.
Bronx, NY
41 reviews
I'm about to get this in the mail and I have no idea how to use it. Every time I've tried putting on under eye concealer it comes out casket so does anyone have any tips?
Dana L.
Dumfries , VA
42 reviews
Beauty Junkie Expert Level 1
Is this high in coverage?
Kristan D.
Champaign, IL
87 reviews
Beauty Junkie Expert Level 2
Not only do I have dark circles, but I have a really dark vein under my right eye (making me look like I have brusing). Will this product hide that?
Jaiden B.
144 reviews
Beauty Junkie Expert Level 4
Does anyone else think this is super sticky and crease easily

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