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IT Cosmetics Bye Bye Under Eye Illumination Full Coverage Anti-Aging Waterproof Concealer
4 varieties available

IT Cosmetics Bye Bye Under Eye Illumination Full Coverage Anti-Aging Waterproof Concealer

BY IT COSMETICS #25 in Concealer

4.3 out of 5 stars
  • 5 Stars62%
  • 4 Stars22%
  • 3 Stars10%
  • 2 Stars3%
  • 1 Star2%
4.38 / 5 based on 2,411 Reviews

Product Description

Which skin type is it good for? Normal Combination Oily Dry A full-coverage, antiaging, and waterproof concealer infused with subtle radiance. Solutions for: - Fine lines and wrinkles - Dark circles - Uneven skintone If you want to know more… Bye Bye Under Eye™ Illumination minimizes the appearance of fine lines and wrinkles, brightens the eyes, and works as a spot concealer or all-over foundation to visually camouflage facial imperfections with no creases or cracks. Infused with antiaging hydrolyzed collagen, peptides, vitamins, hyaluronic acid, and antioxidants, this multiaction formula is clinically shown to make skin look younger. Plus, it's enhanced with drops of light technology™ to cast a radiant, lit-from-within glow. With the same formula as the best-selling, award-winning Bye Bye Under Eye™ Anti-Aging Concealer, this cream is enhanced with brighteners for more vibrant results. It is formulated Without: - Parabens - Sulfates - Phthalates This product was clinically tested and developed with plastic surgeons and dermatologists. It is formulated without talc and created to be cruelty-free, oil-free, talc-free, and fragrance-free.

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Top Questions See all 64 Q&A

  • Is this super thick for you?3 Answers
  • Who has bad dark circles and uses this?2 Answers
  • How does this compare to the original bye bye undereye concealer?...1 Answers
IT Cosmetics Bye Bye Under Eye Illumination Full Coverage Anti-Aging Waterproof Concealer
IT Cosmetics Bye Bye Under Eye Illumination Full Coverage Anti-Aging Waterproof Concealer
Reviews (2411)
Q&A (64)
Media (126)
Buy on Sephora
💋 C.
242 reviews
Beauty Junkie Expert Level 4
Love this stuff!!!!! This gives you the ultimate coverage that you need and want! And it applies smoothly and does not cake or crease, but not only that, THIS particular Bye Bye Under Eye is the Illuminated version! Meaning that it gives you a dewy luminosity back to your skin whereas most places that you place a concealer on your skin in that area becomes flat and lifeless looking, but not with this! -IT both conceals AND gives a look of life and youth back to your skin. IT is absolutely gorgeous and I use it every - single - time - that I do my makeup! I use it on my under eye, top of cupids bow, down the center of the nose, and the middle of lower forehead, so basically everywhere that I want to highlight - NOT just conceal. I call it my conceal & reveal magic makeup! 😉💋
Christen F.
Manalapan, NJ
436 reviews
Beauty Junkie Expert Level 4
Review for: Medium more...
I first got this in one of my monthly boxes to try. I really liked it and ended up buying a full tube. This stuff works... and works well. I have deep dRk circles under my eyes and I have tried thousands of products. This one is totally on my top 10. It is very very sticky and does need time to dry. I use finishing power over my areas which works perfect. A small amount does go a long way so use it sparingly. One negative is that towards the end of the day it starts to irritate my skin and become itchy... could just be me... but it does ... check out my picture can you tell what eye has it and which one doesn’t.
Kady H.
Alexandria, VA
20 reviews
Beauty Junkie Expert Level 2
Review for: Light more...
I inherited dark under eye circles from my mother. I have tried everything to lighten or hide them. Without concealer I can look like I was punched in the eyes. Not many concealers have the ability to cover circles without being cakey or unnatural looking. Enter IT Cosmetics.... game changer for me.! This concealer is creamy enough to provide hydration but not so much that it causes my mascara to smudge (that’s a huge problem with me). I also love this concealer because it lasts all day when combined with powder. I am on my third tube and I will continue to purchase. 
Arlana S.
Mansfield, OH
107 reviews
Beauty Junkie Expert Level 2
Review for: Light more...
I received this as a sample / travel size in my Sephora play box last month. It can be purchased at Ulta in regular or travel size $12/$24. I really love this illuminator!! The color on my skin is amazing! Very full coverage, it's thick so apply in sections and blend, it also dries quick. Definitely worth the price. I will buy!!
Save your receipts, most stores have great return/exchange policies.
Melissa A.
Pennington , NJ
198 reviews
Beauty Junkie Expert Level 4
Review for: Light more...
This concealer is great for covering under eye darkness! I love that it is illuminating it gives that extra brightness to the under eyes.  The constancy is very thick so I would recommend using a  damp beauty sponge to help blend it! The shade range is kind of strange they only have a few colors. I'm usually a light to medium skin tone so I bought light and while I can make it work with my coloring sometimes ti does come off to bright. In my opinion the product labeled light is probably best for fair to light skin tones and the medium is good for light to maybe medium skin tones. I haven't watched the other shades but I would say they all run about a shade light to make sure to swatch them all to figure out which one would be best for you!
Claire O.
Albion, MI
171 reviews
Beauty Junkie Expert Level 2
Review for: Light more...
By far one of my favorite products ever created.  I have never had so much success covering up  the horrid bags under my eyes.  Nothing has worked as well as this product.  I use it almost every day and it really makes me look natural and illuminates my face.  I would definitely recommend to someone with bags under their eyes. 
Gladys D.
Williamstown , NJ
298 reviews
Beauty Junkie Expert Level 5
Review for: Medium more...
I got this in my October Sephora play box and I have never used this concealer before. First the packaging says to use in the under eye area or as foundation. And to warm it up with your fingers when applying. It claims it doesn’t crease. I am a woman of a certain age and have some wrinkles. First it is very thick and if you put to much on the under eye area is too bright. It does crease if it’s not setting with powder. Since the consistency is so thick I can’t see anyone using it as foundation. I would probably buy this sister product of this but not this particular one.
Sheila M.
Irvine, KY
270 reviews
Beauty Junkie Expert Level 4
IT Cosmetics Bye Bye Under Eye Illumination Full Coverage Anti-Aging Waterproof Concealer while this does give complete coverage for dark circles under the eyes it is very thick and emollient. It does work better if you warm it up between your fingers first and a little goes ALONG way. Unfortunately on me it creased after about thirty minutes of wearing it. You need to start this immediately with a powder, but even then it creased. So while this may work for some it just wasn't for me.
Rachel G.
Nashville, TN
171 reviews
Beauty Junkie Expert Level 2
Review for: Tan more...
this is an interesting product because it really is shimmery, which is what it is advertised as, but i'm not really sure why someone would want shimmer on their eyes. i would only recommend this product if you are using a foundation on top of it because if you use it alone it looks like someone just applied shimmer under their eyes, which is bizarre. i usually use concealer alone for days that i am working and studying so if you like using concealer with no products on top of it like powders or foudnoton (i'm not sure wy someone would put foundation on top of a concealer anyway haha) i just prefer the original bye bye under eye without the illumination. it also looks kind of splotchy
Amie M.
Dracut, MA
296 reviews
Beauty Junkie Expert Level 4
Review for: Medium more...
I didn't like this at all, I put the normal amount of product I always do for concealer and it ended up being WAY to much which I guess could be a really good thing as a little goes a long way but even when I severely reduced the amount of product and tried again I just couldn't get into it. For me it was really hard to work with and very tacky. It didn't (wouldn't) blend well and even though I chose the medium shade for my tanner skim I was left with bright white circles that just woud NOT blend out for me. And the sticky/tacky feeling was awful and wouldn't go away. This was a big fail for me and I was hugely disappointed because I've heard so many good reviews. :(
Gigi N.
Austin, TX
38 reviews
Is this one better than the maybelline age rewind. I want something with thick coverage
Raquel C.
Bronx, NY
41 reviews
I'm about to get this in the mail and I have no idea how to use it. Every time I've tried putting on under eye concealer it comes out casket so does anyone have any tips?
Kristan D.
Champaign, IL
73 reviews
Not only do I have dark circles, but I have a really dark vein under my right eye (making me look like I have brusing). Will this product hide that?
Jaiden B.
138 reviews
Does anyone else think this is super sticky and crease easily
Leanna B.
15 reviews
How well does this cover up the dark circles and bags under the eyes?

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