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IT Cosmetics® BUILD-A-BROW™
5 varieties available

IT Cosmetics® BUILD-A-BROW™

BY IT COSMETICS #86 in Eyebrow Pencils, Gels & Powders

4.3 out of 5 stars
  • 5 Stars61%
  • 4 Stars23%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star2%
4.37 / 5 based on 768 Reviews

Description

  • 24-hour waterproof crème-gel fiber stain
  • Melted Fiber Technology gives you soft volume
  • Looks like real hair, adheres to skin, covers gray
  • Biotin, lecithin, peptides, saw palmetto and antioxidants condition each hair for your brows but better!


ISODODECANE, TRIMETHYLSILOXYSILICATE, CYCLOPENTASILOXANE, POLYETHYLENE, CERESIN, CELLULOSE, DISTEARDIMONIUM HECTORITE, POLYISOBUTENE, PROPYLENE CARBONATE, METHICONE, DIMETHICONE, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED COLLAGEN, HYDROLYZED SILK, SERENOA SERRULATA (SAW PALMETTO) FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) EXTRACT, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED OIL, ASCORBIC ACID, ZIZYPHUS JUJUBA FRUIT EXTRACT, BUTYROSPERMUM PARKII (SHEA) BUTTER, ALOE BARBADENSIS LEAF JUICE POWDER, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, PERSEA GRATISSIMA (AVOCADO) OIL, ROSMARINUS OFFICINALIS (ROSEMARY) EXTRACT, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, BABASSU OIL GLYCERETH-8 ESTERS, RETINYL ACETATE, MYRISTOYL HEXAPEPTIDE-16, NIACIN, TOCOPHERYL ACETATE, TOCOPHEROL, RETINYL PALMITATE, SOLUBLE COLLAGEN, [+/-: TITANIUM DIOXIDE (CI 77891), MICA (CI 77019), IRON OXIDES (CI 77491, CI 77492, CI 77499)].

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Top Questions See all 26 Q&A

IT Cosmetics® BUILD-A-BROW™
IT Cosmetics® BUILD-A-BROW™
Reviews (768)
Q&A (13)
Media (22)
REVIEWS
Mona M.
Long Pond, PA
25 reviews
Beauty Junkie Expert Level 1
Review for: Dark Brown more...
This pomade is buildable, pigmented yet blendable, and STAYS PUT! I have sparse eyebrows and when I go to the pool, I just use a B.B. cream with spf and fill in my eyebrows with Build-a-brow and it does NOT budge! I’ve been committed to Anastasia dipbrow for years and now this has taken its place. I have no complaints about this product!
Sara R.
178 reviews
Beauty Junkie Expert Level 2
Review for: Dark Brown more...
When I first started using brow kits and pencils I kept messing up and not know exactly what to do but when I got the hang of it. I thought to myself, that I should start using the cream and I read a ton of reviews stating it suppose to be nice and easier to use...so when I started using this product it was amazing best crew brow kit I have bought I would definitely recommend
Alison R.
Santa Clarita
139 reviews
Beauty Junkie Expert Level 2
Review for: Universal Taupe more...
This was amazing for about two - three months. But then it dried out. For the price, I wanted to be able to use every last bit. I would rather have the option to buy a smaller, cheaper pot that I could use up in a few months. I won’t buy it again unless it was more of a deluxe sample size that I know won’t go to waste.
Danielle L.
Orange, CA
140 reviews
Beauty Junkie Expert Level 2
Review for: Universal Taupe more...
Universal Taupe is the perfect color for me, as blonde is too light and brunette shades are always too dark. This product goes on easily and lasts all day. The It Cosmetics eyebrow brush is awesome too! I don’t use a ton of this product and it tends to dry out before I’m half way through the pot.
Kaleena F.
Bakersfield , CA
34 reviews
Beauty Junkie Expert Level 1
Review for: Auburn more...
Thai product is amazing! They’re not kidding with the waterproof part, I even showered with it last night and my brows were perfect. It’s easy to use. It’s expensive but so far is worth the money. My only complaint is I wish the Auburn was darker/redder.
Krystin A.
Montague, NJ
193 reviews
Beauty Junkie Expert Level 3
Review for: Dark Brown more...
A-M-A-Z-I-N-G! I tried this at the IT Cosmetics exhibIT in NYC and fell in LOVE with it right then and there. I actually ordered it before I even left the facility. It is a bit pricey but totally worth it. Like every other IT Cosmetics product, it works well and a little but goes a long way.  I don't have to do my eyebrows like many people do but there are a few bare spots that I use this on and it blends in well. LOVE it. I will be buying it again as soon as I am out.
Kath H.
Winchester, VA
63 reviews
Beauty Junkie Expert Level 1
Review for: Dark Brown more...
This lasts me all day. All the brow pomades I’ve used, this is my favorite. It’s waterproof only for the parts of the brow that has hair though. So for me, someone with no tail, it’ll come off. But I would absolutely recommend!
Christina G.
Woodbury, MN
530 reviews
Beauty Junkie Expert Level 5
I love this formula because it is cruelty free, paraben free and waterproof... and the shades are very good, however, it dries up pretty quickly, which is sad. I still continue to use it when I need a waterproof brow.
Samantha S.
Bourbonnais, IL
606 reviews
Beauty Junkie Expert Level 4
This brow product is awesome, it darkens my brows while still looking natural. I use a thin brush to make natural strokes to fill out my already bushy brows and this really helps to achieve my desired look.
Kaila D.
Oakland , CA
350 reviews
Beauty Junkie Expert Level 4
Review for: Dark Brown more...
Ok so this brow product I just bought and it literally does create a perfect brow! It’s more of a pomade and it’s a great texture to be able to blend and brush. Got it at Ulta and I just a Nyx applicator.
Stephanie E.
Christiansbrg, VA
713 reviews
Beauty Junkie Expert Level 5
How pigmented is this??
Bethany W.
33 reviews
Do you have to use this with the specialized IT brow brush or could you use a simple angled brush?
Kylie O.
Stamford , CT
82 reviews
Beauty Junkie Expert Level 2
How do you compare this to ABH dip brow???
Katie C.
Spindletree drive, Derby
96 reviews
Beauty Junkie Expert Level 2
It looks gingery is it?
Jamie H.
Youngsville, NC
641 reviews
Beauty Junkie Expert Level 5
You can use it with any angled brush.

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IT Cosmetics® BUILD-A-BROW™
IT Cosmetics
IT Cosmetics® BUILD-A-BROW™
(768)