Absolutely love this brush cleaner! Definitely my favorite, hands down. With this brush cleaner, there is no need to use water, even on the dirtiest of brushes. For my large powder foundation brush, I used to hate to clean because of how long it would be out of use while drying. Now, after applying my makeup, I can squirt the brush head directly with a few squirts of the cleaner, massage gently into the bristles with my fingers, and then wipe it clean on a clean towel. It literally takes almost no time to try, and smells fresh and clean, while leaving the bristles feeling soft and like new time after time! Even though it costs a little more, definitely worth the price!