I got this straighteners from a stand in a mall. I have a hard time saying no to people when they want to show me something because most people don't just accept no and keep trying, and it makes me uncomfortable. He ran it down a strand of my hair and I was instantly in love. It straightened my hair so fast and my hair looked so shiney and nice, I had to have it. They did one of those things where they make it seem like you are getting such a great deal by giving you all these "specials". So it ende dup about $100. Never pay more than $100 at a mall stand for one of these. I've had it for about 8 years now and it is still going strong. I have a lot of hair and am able to get it all straightened in only a couple minutes. Cermanic plates help keep your hair away from damage. It comes in a lot of different colors, but purple is my favorite so I had to get purple. The cord on it is really long which is handy. Great buy.