This is a very pigmented, very lasting dye. On level 5/6 bleached orange it brought my hair to dark brown again and barely faded for 2 weeks, even though I diluted it 50% with conditioner. After a bleaching session that raised my hair 3+ levels there was still a lot of blue pigment in my hair, making it a light lime green; this stuff is hard to get out. Shows as more of a deep indigo blue than a purple Violet on my bleached hair.