It has a soft scent like most of these kinda products have not aggressive though. The squeeze tube is easy to use and u can cut it open to get the last drops out too. Ive tried most of their line of colors now each one is stunning. Its a the consistency of like a thicker conditioner.. (at least when it comes to my hair ive never noticed a difference in fading colors the all fade about the same for me)

Iroiro 340 Neon Blue Premium Natural semi-permanent hair color is a wonderful product. No need for any activater. Simply apply to hair and let it do its thing. I love it. I highly recommend this product to everyone.

The black turned out bluish and the orange is most definitely not orange! We put the "orange" on my blonde hair and it looks like Beetlejuice! I am very disappointed and will be going to get a different brand.