I totally agree with that. Basically, they could release a new iPhone, and it could be the same exact phone as the last, but people would just want to have the latest thing, and they would buy it and say "omg this is so much faster!" or "this is so much lighter!" and in reality it's the same!! Jimmy Kimmel fooled people on that! I've had my same Black Mac Book for years [they don't make it anymore] and I'm planning on keeping it until it breaks!