This is the absolute best ash brown hair color I've ever tried. I have naturally ashy hair, and most hair dye has a red/orange undertone regardless of the time it claims, so when my roots start to grow in it looks terrible. This is the one color I've found that not only looks natural, but blends in with my natural hair well. It is a big tube, so it seemed to have more that a normal color, that was a major plus. I definitely recommend this for anyone wanting cool toned brown hair!